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David Fleck
9 years ago

★★★★★ Yeah I have been absolutely satisfied with the quality of the work that I’ve gotten from Sourjya and his company Bantech Solutions. You know I think what I’ve been most impressed with is his professionalism and commitment to detail. The work product is really just top-notch. In fact I recommend him to all of my business associates as the place to get your website built. Great work product, great man, great company!
John Colascione
9 years ago

★★★★★ I can’t say enough good about Bantech Solutions and BANTECH in short-form. The team makes most of what we do at Searchen Networks possible. They are professional, reliable and competent in delivering digital solutions for today’s Internet services and I highly recommend them to build your single site, complement your existing IT services, or even act as your entire white-labeled back-office.
Allan Martia
2 years ago

★★★★★ Bantech Solutions is absolutely 💯 % one of the top tech companies I have engaged over the past few years…This company knows how to get the job completed on time and on budget…No disappointment with Bantech…they deliver their clients success every time…
Steven Nuenighoff
3 years ago

★★★★★ Bantech never took their foot off the pedal when it came to scoping and executing digital strategies for Veritable Data Solutions and TitleShield. Their work is meticulous and fast.
Jeff
9 years ago

★★★★★ We just got our first call for a brochures order on the new website for Dang Cheap Printing. The client seemed pleased to find us. This order could not come at a better time. He said we were the first one on the list on his Google search. Your SEO work has been great!. This is a local customer to us. I wanted you to know we are starting to see the results of your hard work. Thanks for everything BANTECH. These are great leads for us!
Home » Case Studies » Starfire Direct

Case Study

Showcasing Our Case Studies

Explore how Bantech Solutions elevated Starfire Direct’s e-commerce platform with tailored IT solutions, boosting performance, scalability, and customer experience. By integrating advanced tools and optimizing workflows, we empowered their online business to thrive in a competitive market. Learn how our expertise can transform your e-commerce operations into a seamless, growth-driven powerhouse.

Starfire Direct

Starfire Direct is a preferred source for all things fire! The website showcases and sells a large selection of fireplaces, fire pits, patio furniture, gas logs, and more. Arguably America’s largest website for fireplaces.

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Challenges when we started off

  • The design of the website was plain. On a first glance, it was unattractive, uninviting and repulsive.
  • The original eCommerce website was built using a custom PHP framework, hence no standardization of code.
  • Since it was built using a custom PHP framework, the database was unstructured.
  • It was not optimized for search engines.
  • Site navigation was poor and did not offer benefit of ease to the user. Moreover migration from a custom unstructured database to a Magento database was a challenge.

Solutions we offered

  • To ensure standardization, we proposed migration to Magento.
  • Entire database was first normalized and then mapped to Magento tables ensuring no data loss.
  • We offered a much more intuitive and user-friendly theme.
  • Built and customized numerous Magento modules to meet all requirements of the website.
  • An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines. Ensuring all pages, items adhered to schema.org
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Outcome

  • Starfiredirect.com saw a marked improvement in visitor footfall, and sales. And the site has been indicating an upward rise since.
  • The visitors’ reviews have increased indicating a more engaging visitor profile who finds the easy-to-navigate user interface beneficial.
  • Since the new site was built in Magento, it is far easier now to manage and operate it.