Bantech Blog

Google Earthquake Alert System: Empowering India’s Resilience

by Gargi Banerjee | Sep 29, 2023 | Blockchain, Search Engine Optimization, Uncategorized

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Introduction In a significant stride towards ensuring public safety, Google recently introduced its Earthquake Alert System app for Android users in India. This innovative application harnesses the power of technology to provide early warnings, aiding individuals and communities in taking prompt actions during seismic...

How to group Keywords for PPC?

by Gargi Banerjee | Jul 21, 2016 | Search Engine Optimization

(1 votes, average: 4.00 out of 5)

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Keyword Grouping for paid search is a crucial activity for your PPC campaign. This step is important because the keywords decide what kind of search terms will likely bring up your Ad. It’s by far the best way to improve your ad’s click-through rate...

Have you been neglecting these Technical SEO and content marketing tips?

by Gargi Banerjee | Jun 27, 2016 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

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Sometime back, I discussed the most common mistakes of Content Marketing. Today I’ll shift gears to technical SEO checklist majorly, since a lot of users are confused whether they should spend time on Technical SEO, slightly touch the importance of content for your web...

Basics of PPC Advertising on AdWords Part II

by Gargi Banerjee | Jun 8, 2016 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

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We learnt about the Basics of PPC Part I which is written for the benefit of beginners at Google Ads and paid search marketing. This paper is a continuation of what we learnt about Google AdWords and Pay Per Click campaign set up. Today,...

Basics of PPC Advertising on AdWords Part I

by Gargi Banerjee | May 3, 2016 | Search Engine Optimization

(1 votes, average: 4.00 out of 5)

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PPC is a subject that is very relevant (and confusing) to beginners in SEOs and webmasters who are responsible for their own online marketing. The audience for today’s post are beginners in PPC Ads and small business owners, entrepreneurs, who are self taught in...

Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

by Gargi Banerjee | Apr 25, 2016 | Mobile SEO, Search Engine Optimization

(1 votes, average: 5.00 out of 5)

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What does the ‘Accelerated Mobile Pages’ tab on Webmaster track? Accelerated Mobile Pages or AMP is a Google project launched in Oct 2015 to allow web pages to be build on this specialized HTML subset for quicker loading on mobile devices. In other words,...

Guide to effective keyword research for content marketing!

by Gargi Banerjee | Apr 21, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

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Many digital marketers post Hummingbird and the subsequent updates started overlooking the opportunity of keyword research in content marketing since 2011. Considering it to be obsolete, many companies incurred heavy losses in terms of organic search. Integrating right keywords into content and landing page...

14 Content Marketing mistakes that even Pros commit

by Gargi Banerjee | Apr 15, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

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One of the primary drivers to convert targeted audiences into consumers, content marketing ‘rules the roost’! It is not just controlling the organic search, it involves reaching the right audience with right channels and tools. This is the reason why digital marketers consider content...

Inbound Marketing – How to use Inbound Marketing for SEO?

by Gargi Banerjee | Apr 6, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

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One of the nightmares of an entrepreneur is to have phone calls or emails from his company’s marketing team to potential leads be treated as intrusion, and turned down, worse dreaded! As much as we get used to it, the aggressive outbound marketing campaigns...

Where Does Link Building stand in SEO 2016

by Gargi Banerjee | Apr 5, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

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As Nicholas Chimonas published his 2016 State of Link Building Survey via Moz, I have here cut down the 18 minute read (for the sake of SEOs wanting to save time) to less than a 3 minute read, so you can pretty well extract...