Case Studies
Clarity Clinical Skin Care
Clarity Clinical Skin Care is a website targeted towards women and deals with skin care & cosmetics. Clarity RX products are the synergy of plant, food-based ingredients, & cosmetic technology, bringing you the healthiest alternative in skin care products. The sells it’s products as well as trains and certifies skin care professionals.
Challenges when we started off
On a first glance, the design was unattractive, uninviting and repulsive.
The color scheme was too light to the point of looking boring.
There was no content management system.
There was no online examination tool for Skin Care Professionals.
Site navigation was poor and did not offer benefit of ease to the user.
Solutions we offered
The first change we brought was in the design – to give it a fresh trendy look that would be simple yet refreshing. We wanted to ensure that users are not welcomed to a site that gave the feeling of a spammy catalog of cosmetics.
The color scheme was modified to make it stand out more. Additionally, a visitor should be made to feel that the website is maintained regularly and is up-to-date with the latest healthcare updates. Therefore, we revisited the categories, remodeled content classification and gave a complete new look to the website.
Once the design was set, we introduced a customized member log-in section, which allowed skin care professionals to create a profile and communicate freely with fellow members within the site. This allowed a sort of a community to form within the members with mutual interest.
A new online examination tool was built from scratch which allowed skin care professionals to go through a series of online skin care education followed by a test. On completion of the entire course, the professional would get a certificate online.
An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines by incorporating rich-data and schema.
Outcome
ClarityClinicalSkinCare.com started picking up on visitor footfall & member subscription. And the site has been indicating an upward rise since. Sales have increased dramatically.
The visitors’ reviews have improved indicating a more engaging visitor profile who finds the easy-to-navigate user interface beneficial.
The steady presence on social media constantly highlights the site’s popularity with the masses, especially the skin care professional’s community who are the main visitors and users of the Directory.
Clarityclinicalskincare.com, as it stands today, has a net worth of $7,694, and growing rapidly.
