Gargi Banerjee | BANTECH

How to run a successful Newsletter campaign?

by Gargi Banerjee | Aug 18, 2014 | Search Engine Optimization

(6 votes, average: 4.83 out of 5)

Among the various avenues you can explore for marketing/promotion of your business, one that is significantly underrated and under-utilized by most businesses is Newsletter Promotion. When we invest in marketing funnels via different channels to multiply growth, they are most often cost consuming, await high level approvals and have low ROI. The biggest advantages of a Newsletter promotion are: – You get to target a large audience – Does not involve high costs – Takes less time, resources than most other promotional campaigns – Room for creativity galore Creativity in this vertical can be totally out-of-the-box, crazy and often succeed in ticking the emotional side of consumers. It needs a certain bit of expertise in the process, but you can get there with time. For beginners, most are not sure how to carry out the Newsletter campaign effectively. A Newsletter allows you to share some of your most popular service offerings and best selling deals to a specific target audience. And more often than not, you are targeting qualified leads. So this can work to your advantage if you can make this informative, catchy and interesting. While at the same time, there are some important considerations. So what are the aspects to consider? For a start, review the following. How to trap your lead? Think about ways that work in your domain, could be promotional offers, codes, free trainings, downloads, whatever! Smashing squeeze page Link it back to your landing page that elaborates your promotional offer in detail. Encourage Sign up activity on all your high volume pages Establish secure sign ups, address privacy concerns Allow social media sign...

A content strategy to acquire natural backlinks

by Gargi Banerjee | Jul 23, 2014 | Search Engine Optimization

(7 votes, average: 4.71 out of 5)

As a webmaster, one of my concerns is to ensure my website is associated with high quality original content. And I gladly share and promote content that I find are helpful, and that others from my circle might benefit from. And probably you do too. And how you wish everyone just cared as much and shared and linked to content sources more often. Acquiring natural link backs to the website is one of the major challenges most webmasters are working on, as we speak. Content marketing has become one of the distinguished points of achieving this goal. (Refer to this insightful article for impacts of an effective content marketing strategy. Linking to content pieces is simple, but getting credit for the link – be it content, infographic, images, videos, whitepapers, case studies –anything at all, gets challenging (because our geeky friends can figure out ways to use resources without attributing it to the rightful owner/author). That’s when even though, despite tireless effort of producing quality content (and probably succeeding at it), you don’t see the fruits of labor. You could follow some strategies that, for the most part, will give you positive results. The best part about this is the links, if you are able to establish them, will be the most natural link-backs of your website. But before you jump on, here’s a setback – these are not quick tips or easy link baits. You have to work for it. Now, dive in. Download the entire list of inbound links coming to your site from the Webmaster console. Now look at the link sources – browse every opportunity...

How effective is Google Authorship?

by Gargi Banerjee | Jun 17, 2014 | Search Engine Optimization

(6 votes, average: 4.50 out of 5)

Says Google Chairman Eric Schmidt, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.” So its official – Google Authorship is one step towards Google’s trust signals of a website (content). What it essentially does is link the content of a webpage with its author. So when you publish a piece of content on the page, you can link it to the author’s Google+ profile. The author in turn has to authenticate the content as his own, and a link is established. Influential writers, experts in their domain, can add credibility to a website by contributing content about their specific subjects. The search engine (Google) gives preference to search results with content that are linked to established writers. Google Authorship is a great way of refining search result to return more appropriate and high quality information to a certain query. But then there are flip sides to this when we are looking at it from the context of start ups, small and medium sized companies adopting Google Authorship to enhance the rank of their content. – First and foremost, not all content producers are really established authors at the start. In fact, how do we measure who is an ‘expert’ author? The answer to this cannot be given in one simple sentence. Expertise is relative, and there is no upper limit to gaining expertise in a subject. So writers have to build on their portfolio over a period of time, religiously publishing well researched and well referenced...

SEO factors for 2014 – Moving Beyond Content

by Gargi Banerjee | Jun 5, 2014 | Search Engine Optimization

(6 votes, average: 5.00 out of 5)

So content is all we have been focusing on lately, have we? Content sure has taken the center-stage in today’s SEO, given the demand of relevant and effective search result. Good content adds substantial value to the website’s performance on organic search rankings. However, to think of SEO as just publishing a whole lot of text and little else would be to ignore the vast network of other crucial activities involved that are equally important to secure your ranks. I figured I have been talking about content a bit too often myself, so here’s a quick heads-up on the key factors that you should be looking at closely to safeguard your website’s performance. Because of this sudden focus on content in search engine optimization, enough has been said already about its importance and role. I would assume you are already working on it, and would skip elaborating on this point. But, it is not to say that it is any less important! Check on Google how the link to your website appears when the search engine returns a result to one of your targeted keywords. Read the rich snippets – title, description, URL – does it sound alright? These are key to get you a higher click through rate. Check the page title, description (depending on the search query Google can extract a portion of your page content as the page description, but remember to revisit this part often to ensure it retains relevance to changing times and is compelling enough to invite a customer visit), and make the URL clutter free. Site speed is one area you should...

What is Content Marketing and what are its impacts?

by Gargi Banerjee | May 19, 2014 | Search Engine Optimization

(4 votes, average: 5.00 out of 5)

Four months into the new year, today I want to focus on one of the most integral aspects of SEO strategy that holds utmost relevance in 2014. Never before has ‘rich content’ been emphasized enough. SEO gurus today recommend quality content above all to improve website rankings. However, there is still a huge gap in understanding and execution. Most are not sure about what is good enough to be considered as ‘quality’ content. Uncertain, websites are stuffed with paragraphs that repeat keywords. There is a disconnect among the different pages of the website with plenty of areas for improvement. We will not get into a discussion on good and bad content – these questions have been answered in the past. And there are numerous posts that talk about ‘to do’ in SEO. In fact, as a reference, you may check this Forbes post for a more updated SEO to-do list for 2014. But we will dwell on something that goes deeper – how can we make the best use of content, what factors can boost a good content, and the myths surrounding expectations of ROI from internet marketing & SEO campaigns. First and foremost, let us clearly understand that SEO is important. A website can reach more and more people and penetrate the market with proper marketing and propaganda. With targeted steps and calculated measures, a good website can gradually move up in search engine results. And this does not require resorting to malpractices to achieve this goal or expedite this process. Second, it takes a lot of patience to see a website get better and better, and perform...

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How to run a successful Newsletter campaign?

A content strategy to acquire natural backlinks

How effective is Google Authorship?

SEO factors for 2014 – Moving Beyond Content

What is Content Marketing and what are its impacts?

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