Gargi Banerjee | BANTECH

How has google changed after Hummingbird?

by Gargi Banerjee | Nov 28, 2013 | Search Engine Optimization

(3 votes, average: 5.00 out of 5)

Let’s start with a different question. How has search syntax changed since voice search became more popular? This has been answered by Matt Cutts in a video back in July this year. Rings a bell? Today, well actually, since the last couple of months, we all in the SEO world have been running pillar to post trying to figure out what actually happened with the Hummingbird launch, and what it leaves us to deal with? One fine morning in August, Google makes an announcement that over a month ago, they launched their search engine algorithm update. Mind you, this is not a version update like a Penguin 2.0; it is actually one of the biggest changes to their algorithm since 2001. And we are left wondering how something this substantial happened without the users and webmasters noticing a thing about the change! It is therefore crucial to understand and acknowledge that Hummingbird is a change in the Google search infrastructure, more than an algorithm change (that affects search results directly). With Hummingbird, Google has revised the parameters which are taken into consideration to process text, understand the significance of a web page’s content, and decipher the concept and purpose of its content. The previous versions like the Penguin and Panda were the actual algorithm ‘updates’. Once this is understood, it should help us look at its effects on webmasters. Let’s dig in. A quick thought that should set the expectations right – there is a reason Google chose the name over millions of other species – Hummingbird stands for speed, a small stature (read compact in our context!), precision...

Significance of Outbound links in SEO

by Gargi Banerjee | Nov 7, 2013 | Search Engine Optimization

(3 votes, average: 4.67 out of 5)

A lot has been discussed about back-links and their importance in determining the rank of a webpage from the SEO perspective. Indeed, back-links can add substantial value to your website. HOWEVER, not all back-links add value. In fact, poor backlinks can kill your Google reputation. It is necessary to check your back-links from time to time to see exactly who or which sites link to you. If there are broken links or poor quality sites linking to your site, you have to take steps to remove those links. One thing we clearly understand – Back-links obtained the natural way is out of our control. It is the process where external sites link back to you. This is essentially done without even seeking permission or after notifying to the webmaster. Therefore, one cannot control what kind of sites and what category of content your site is linked to. Although you may not control this activity, yes Google penalizes you if the originating site is (a) irrelevant or out of context, (b) Harmful or malicious, (c) Porn, and/or (d) broken link. Which explains why it is absolutely necessary to prioritize the activity of monitoring your backlinks. On the other hand, outbound link refers to the web pages we, the webmaster choose to link to. This is a deliberate and conscious attempt to establish a connection or a link to an external site. Now the question is, does it at all help in terms of SEO? This is a very popular topic of controversy. There are mainly two prominent schools of thoughts. Before getting judgmental about which is a better method, it...

Social media predictions for 2014 – What to expect?

by Gargi Banerjee | Oct 16, 2013 | Search Engine Optimization

(3 votes, average: 4.67 out of 5)

That Social media has immense power to connect you to millions has already been highlighted a billion times. What I feel needs focus on is, out of the ever growing number of social communities who engage online, and with the maximum population active on multiple platforms, the key is to figure out where you can allot your hours to make your social media marketing strategy work to its fullest potential. Again, it needs to be understood that social media demands that you socialize, it is an activity. It has got nothing to do with whether or not you personally like to reach out to people. Like any other job, this needs work, an honest effort, research and regular attention. There are two ways businesses use social media. Either, an established Brand uses the platform to further connect to its audience and build a positive and continuous rapport. Or a start up or locally restricted business aggressively uses the medium to reach out to its full potential by spreading the word. While the going is smoother for the first kind, I am going to throw some light on how the second group can make the optimum use of this incredible medium to grow exponentially over the next twelve months. While you have noticed this already – Images play a dominant role in today’s marketing tactics. It is only going to get bigger. Marketing has shifted from black and white text literature and a logo to a brighter and more visual act of arresting attention. And how does this piece of information reflect on social media? It directly impacts communities on...

Leap Motion development in India

by Gargi Banerjee | Oct 5, 2013 | Leap Motion

(4 votes, average: 4.75 out of 5)

Leap Motion technology is at its very nascent stage. The Air Space app store was released in late August 2013. Interestingly, iAdroit started developing games and apps much before that. Thanks to our client Cantrell Solutions, for whom we had started building Leap Motion apps and games from July onwards. The company was founded in USA in 2010 and have been operating in stealth mode till July 2013. The company started taking pre-orders from 2012 and started rolling out Leap Motion Controllers ( the device needed to sense hand movements) only from July 2013. The app store was released on 21st August 2013. The technology is indeed that new! Obviously, in order to develop application in this new technology, one would need the controller called “LEAP MOTION CONTROLLER“. We are lucky that we were probably one of the first few who received the controller so early because the company is still delivering pre-orders. In fact here again, our client partner, sent us the pre-ordered controller that he received before ordering a new one for himself. When it comes to leap motion app development or leap motion game development, iAdroit is probably the only company in India who are working on this technology right now. We have already completed one game and are in the process of making many more. This technology is expected to be the next big craze after iPhone & android. Our first Leap Motion game, developed for Cantrell Solutions is called Turtle Treat and is ready to be launched in the AirSpace store. Keep an eye for the release sometime in month of October...

Leap Motion – Hand motion to interact with your computer

by Gargi Banerjee | Sep 13, 2013 | Leap Motion

(5 votes, average: 4.80 out of 5)

Imagine using your fingers to work on your screen. No keyboard, no mouse. Just natural hand movement to scroll, paint, play and write, basically control your computer. Amazing isn’t it? That’s the next big leap. Touch screen is passé. GenNext is about to step into the Leap Motion mode. What is Leap Motion? For many of you to whom it all sounds unbelievable, it’s true. Leap motion has launched, been about a year, and your interaction with your PC will never be the same again. It’s the next generation of user interfaces, at a very nascent stage, where you communicate with your hands and fingers in motion, literally. So how does it all happen? Well, it is basically a small device that allows you to use hand movements to instruct your pc to carry out desired action. The device comes with two sets of cable. The small handy device has three sets of infrareds that track finger movement. There have already been three software revisions to upgrade its performance. Like I said, it is at a very early stage, and so right now, there are really a very limited amount of tasks you can carry out using the Leap Motion Technology. But, every day, there are new apps being developed and introduced into the market that use technology to do crazy and fun activities. The best thing about it is the device is extremely handy, and with the way it absorbs motion, it has a huge potential to do things, with just a wave of a finger. And priced at below $80, it is affordable, so one can actually...

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How has google changed after Hummingbird?

Significance of Outbound links in SEO

Social media predictions for 2014 – What to expect?

Leap Motion development in India

Leap Motion – Hand motion to interact with your computer

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