Gargi Banerjee | BANTECH

Using guest blogging for search engine optimization

by Gargi Banerjee | Sep 9, 2013 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

You see two girls walking down the street that are wearing the exact same dress. One girl is beautiful looking while the other girl is average looking. Which one will you look at? The answer is obviously towards the beautiful girl. The same is the case with guest blogging. If a person constantly blogs average articles then there is every reason for his website to get a negative impact from Google. A person should understand that the articles that get posted in several blogs around the web world should have quality rather than quantity to have a positive impact on search engine optimization. What is guest blogging? Guest blogging has already stood up to the test of time and is considered one of the best strategies for Off-page SEO of various websites. This strategy has been of use by the SEO experts since long back, for the promotion of variety of products and websites. Guest blogging gained more and more importance since the arrival of Google Panda and Google Penguin for building genuine back links for a website. Guest blogging is actually the methodology through which a person posts several unique articles in different blogs owned by different people. This methodology creates a win-win situation for both the blog owner and the blog writer. The blog owner benefits because of the quality article posted in his blog while the blog writer benefits by gaining more traffic towards his own website. But the article should always be unique and definitely of quality otherwise it can be considered as a spam by Google and hence the website will get negatively impacted....

Responsive Web Design for Sustainable Business Growth

by Gargi Banerjee | Aug 10, 2013 | Website Design

(5 votes, average: 4.80 out of 5)

In modern times, online businesses generate more revenue than offline businesses. There are mainly two reasons for this. First one is globalization of market. Today you can be a company situated in Australia serving a client somewhere in UK on a daily basis. It was almost unimaginable 50 ago, when most of the markets were within a 100-200 km radius. Now it has expanded all over the world. Another reason which is getting much prominence after the evolution of modern web development is the online presence of a company. If you study the market you will surely find the most reputed and profit generating companies always have a strong web presence. To put it simply, the more the target audience, the customers see you around, the more they will be interested in you. Visibility is key. Responsive Web Design: Out of the many technologies used today to establish this goal, this is one that will surely get you more potential customers. It is one of the most current topics of web design technology which is generating a lot of news. It is known as the Responsive Web Design or RWD. Basic Overview: As the name suggests, it is a type of web design tactic that is responsive to different devices with varied screen resolutions. There are many browsers in the world and there are also many platforms these browsers work on. There are PCs which have monitors. The monitors also come in different sizes and resolutions. There are also the new generation computers like notebooks. The latest mobile phones and smart phones are now coming with high functionality browsers....

Online marketing strategies post Penguin 2.0

by Gargi Banerjee | Jul 25, 2013 | Search Engine Optimization

(5 votes, average: 5.00 out of 5)

Post the latest Penguin update, many webmasters I know have experienced sleepless nights owing to the loss of coveted positions on Google. Many have approached us seeking answers to ‘what may have possibly gone wrong’. The most common claims are – we follow white had methods of search engine optimization, we do not build random links, we have updated content, so on and so forth. Apparently, despite following the unwritten instructions preached by Google, webmasters are getting hit by Penguin updates and falling prey for unknown reasons. As a provider of premier SEO services, we keep a close watch on how things intricately change, and how the search engine is changing behavior with every new version of its algorithm. So today, I decided to share some key inputs regarding your online marketing strategy that could throw some lights on what you could do to improve your rankings or what could have possibly misled you! In fact, for beginners, you have an important take-away that could help you make your own site analysis. To begin with, there are certain obvious points we follow. A website has to be structurally correct. This bit is going to involve a bit of technical insight, but I will only touch on points that are basic and any webmaster can understand. We know what keywords are, and how important they are. What needs attention is choosing the right one. Often, we toil a great deal without producing desired results, because we are probably not working smart! I am sure most of us do this right, but when choosing the right keyword – think of the...

Who needs a website?

by Gargi Banerjee | Jul 10, 2013 | Website Development

(6 votes, average: 4.67 out of 5)

Carpenters, dentists, plumbers and masons, not to forget cleaning service providers including laundry service providers – all need a website. In fact, the sensible lot among them have already made the move. Surprised? I do not imagine this should come as a surprise. But for those who have been taken aback, wake up! It is quite a fact. Look around you. There are businesses thriving on marketing skills alone. It does not matter what you sell. At least it does not matter if it is the best in your category. If packaged and presented well, and if you can manage to reach out to your target audience, you have buyers looking for you and waiting to hire. So we were talking about a website for a carpenter! Quite literally. People have moved on from the Stone Age. There are remote controls and robots to take care of manual labor. Instead of meeting at a pub or a friend’s place, people prefer meeting online, on Facebook! They like, share, review, rate, comment and communicate in the virtual world, because that’s convenient. So, when you are marketing yourself or your business, are you doing enough to reach out to this ever growing audience who are constantly looking for stuff they need online? No matter what form of marketing strategy you adopt for your business, today it is expected that you would have a website which will have all information that you want people to know about your business. There are numerous plus-points of having a website for your business that you may never have considered. It is one compact real-time brochure...

Answers to look for before starting an SEO initiative

by Gargi Banerjee | Jun 25, 2013 | Search Engine Optimization

(5 votes, average: 5.00 out of 5)

SEO is more than adding fresh content, and definitely far from link building. And the scene continues to evolve with time. Over the years, working on major SEO projects, it is safe to conclude that an SEO company is as involved in the success of your website as much as the hiring company itself, if not more. True, the SEO consultants do all the field work to pull a website up the ranks. But they need the right information to drive the initiative successfully and produce the outcome that they had set out to achieve. Without proper understanding of the company’s expectations, and setting tangible goals of a SEO strategy, one may never know what the SEO company is doing for months, and how much (or less) they have achieved. Therefore, it is necessary that you quantify your goals, set out milestones to achieve over a reasonable time scale, and set up measurable landmarks to achieve that will be pointers to the success of your SEO plan. Apart from satisfying clients, it also shows the SEO company’s credibility in reaching promised goals. In this regards, it will be immensely helpful to gather key information about the company whose website you are about to optimize. There are various aspects of a company that needs to be discussed to create the right branding and appropriate corporate image. Project goal What are the goals of the SEO project? Is there a strict deadline by which the goal is to be achieved? Quantify the outcome that will make this project a success. Are there any obstacles that may hinder the success of the...

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Using guest blogging for search engine optimization

Responsive Web Design for Sustainable Business Growth

Online marketing strategies post Penguin 2.0

Who needs a website?

Answers to look for before starting an SEO initiative

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