Gargi Banerjee | BANTECH

Graphic icon design

by Gargi Banerjee | Jun 19, 2013 | Graphic Design

(6 votes, average: 4.83 out of 5)

An icon is the smallest and yet the most powerful symbol that people recognize about your brand. No wonder, we crave for an icon that stands apart, is unique in design and most importantly, is capable of correctly portraying our brand image and values we stand by. Is it really possible for one small image to do carry such a vast responsibility? Yes indeed! Most big brands have a distinguishing logo that instantly remind people of the brand. You do not have to see the entire name on the billboard, nor do you have to see it in usual surroundings. A certain tick mark tells you it’s Nike, even without the name. A leaping panther is Puma. A set of four colored tiles indicates Microsoft. A bitten apple is, well, Apple. No prizes for guessing the brands! So what makes these logos or icons so widely popular and easy to remember? They are big brands? Yes (But they did not start off this big). They spend a lot of money marketing their Brand? Of course, they do! (But then there are millions of brands that do the same, yet their logos are lost in the pool of countless graphical icons). So what sets them apart? The difference is that these companies also think of propagating a brand. They force people to remember them. They give their target audience simple easy graphics that appeal to their them, and that they can relate to. After a point, the image, the icon represents the brand. How we all want to get to that stage! Put simply, a key differentiator and one of...

SEO DIY guide for small scale start ups

by Gargi Banerjee | Jun 10, 2013 | Search Engine Optimization

(5 votes, average: 4.60 out of 5)

Today, everyone with a website wants to get their site’s SEO done to rank on top of search engine results. And rightly so, given the competition and the market, if you can make a niche of your own, there are enough takers that can make your business grow nice and fat. But what about an entrepreneur starting up a new business on a shoestring budget (for most, that’s the case anyway!)? You cannot really expect him to be left with enough money to pay bills, let alone his SEO company. So, does SEO necessarily involve rocket science beyond the reach of non-techies? As a professional company with an impressive portfolio as a successful SEO consultant, I can safely state that with little time and help, there are steps you could take which can immensely boost your web presence, even when you are yet to hire a professional. There are some simple steps you can take to lift your website up from the zillionth rank, until you are in a position to hire someone for a more in depth and strategic plan. Let’s discuss what needs done and how. SEO strategies revolve around what major search engines value, and there is no absolutely no harm in acknowledging Google as the search engine Guru. So, it is important to first know what these search engines, precisely Google, want to be able to rate a website. In other words, what elements of a website imply a better rank and what components are necessary to improve a website quality from the SEO perspective. You have a website, means in all likelihood; you have got...

iPhone App Development

by Gargi Banerjee | May 28, 2013 | iPhone App Development

(5 votes, average: 5.00 out of 5)

Exciting subject? It definitely is for many. iPhone applications are choking the world wide web, and still counting. And most of them are launched by programmers and developers with an aim to make money. However not all iPhone apps fetch money, in fact most do not fare as per expectation. So what does it take to create a successful app? And what are the areas to watch out for before plunging in? Let’s review some basic entry points that can help shed some light on the process of initiating an iPhone App Development. Let’s face it, there are a good number of iPhone apps submitted on iTunes every day. So if you intend to launch yours, it better be an efficient app that can help users on the go, or at least successfully engage them for a fair amount of time. Problem solution and entertainment never fails – and these can be key parameters to the success of your app. Otherwise there are big players out there that have had the advantage of a bigger share of the market due to an early launch. So you will be competing with them, who are still working full time to enhance the features of their popular apps. However, that is not to discourage you to come up with your own. The point is, you will be closer to success if you know exactly what you want to achieve and what the aim of your iPhone app is. At this stage, you may also chalk out any monetization options of your app. It is important to critically judge why would anyone download...

White Label Website Design and Development Services

by Gargi Banerjee | May 20, 2013 | White Label Partnership Program

(5 votes, average: 5.00 out of 5)

You are constantly on the lookout for more work and business expansion, and do not know how to allocate the additional bulk of work among your current set of resources. And yet you need the job done as per your company’s standards to ensure your clients continue to boast about their association with your firm. You need help with on-time project submission and skilled resources to lend a hand in completing ongoing projects. You need a reliable company to partner with to meet your business needs. Welcome to White Label Website design and development services. White Label or Reseller Partnership Program allows companies to partner with service providers on conditions of anonymity. The companies take help from vendors in completing web services for their end clients, either by completely outsourcing the work, or by hiring resources to complete the assignments. Once completed the web services are further resold under the brand name of the hiring company. So end clients do not know that the work was outsourced or done by another company. How it works: Whenever there is a project requirement, the scope of work is forwarded to the White Label Partner, who analyzes the specifications and provides a cost estimate. The analyzed report includes a complete details of step by step development phase, time scale involved, milestones to track progress, and a tentative delivery date. Once approved, work begins on the project. There is an ongoing project status update submitted which the hiring company may share with the end client. Once the project is complete, the client sells it to his end client with his company’s brand name....

Web Design and Development Company

by Gargi Banerjee | May 13, 2013 | Website Development

(5 votes, average: 4.80 out of 5)

A web design and development company, worth its name, should be able to consider your firm’s concerns clinically, get the situation at hand analyzed by experts, and offer precise solution to curb and maneuver the crisis and pull you out of it. And it does not end there. It should be able to position you in a manner that helps you reach the heights you deserve, given your strengths. Google the keywords and you get millions of results for web design and development company, web design company, or web development company India. Most of these companies do decent work in terms of web design and development. And yet, there are few who are chosen over the others. So, what exactly are the parameters that determine why a client would choose your company as a web development partner? Let’s review some potential factors. A primary factor of course is how you deal with a client’s first contact. Your initial approach speaks volumes about your communication channels, your professional attitude (or lack of it!) and how eager are you to convert the warm lead into a customer. More often than not, how you deal with this first query is how you tackle business queries that need to be responded to. A professional company would immediately acknowledge the query and assure a response within a timeline. And of course, follow it up with a response within the promised timeline. A significant factor is the business development skills of your company. A person with sound knowledge, lacking the skill to put it across the table in a meaningful way is a half hearted...

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