Gargi Banerjee | BANTECH

Why use Twitter Bootstrap

by Gargi Banerjee | Feb 7, 2013 | Website Development

(5 votes, average: 4.80 out of 5)

If you think that you can lie low while the frenzy over responsive design subsides, think again. From a mere add-on design feature, it has grown to be the natural choice of site owners, from big brands to medium and small business owners. The reason is simple – today ‘mobile’ is the word. Everyone is connected to the web through every possible media, not limited to desktop, laptop and i-pads. When smart phones, Android and iPhones rule the day, it is but obvious to build a website that is accessible in its most impressive view on these devices. And therefore, responsive design is the call of the day. However, worry not, for responsive design is not as difficult as it may sound. Especially for HTML developers, it’s just about going one step further. And to simplify things, you may turn to Twitter’s Bootstrap. The not-so-talked-about framework is about a year old, an open source platform that allows a lot simpler development of a website with cool features in less than half the time and effort, and helps in the implementation of responsive designs with a click of a button. You will get a detailed tutorial about how to use it to perfection from the Bootstrap website, so I will not make an attempt to go down that road. But while I was researching about this toolkit, what I found lacking is a good reason to use Bootstrap in the first place. Undecided over whether it is just another open source framework in the market, or if it is worth my time, I read all Bootstrap from sources I could...

Coolest Magento Extensions

by Gargi Banerjee | Feb 1, 2013 | Website Development

(5 votes, average: 5.00 out of 5)

So Magento is leading the way when it comes to choosing a stable platform for your new eCommerce website. And how. It is not only a more advanced platform that the older options like Zen Cart and osCommerce, it is constantly being upgraded with countless new features introduced every day. These features come in the form of free Magento extensions which can eliminate any room for discomfort for an online shopper. And that’s all you need to keep your visitors glued to your site. Magento already comes well equipped with cool widgets which are integrated from start and come with your Magento download. Once installed, you can do wonders with your store. The priority remains to keep your visitors’ comfort as a priority. So you would want your store to be attractive, inviting, user friendly, provide important information right at the first glance, and simply offer a rich and engaging customer experience. All of this can be achieved with the use of the free plug ins. Right from the word go, you can start with choosing the right theme and design layout for your store, in keeping with the industry and your customer base in mind. Regardless of the industry you cater to, be it clothing/ apparel, grocery stuff, medicine or even books, there are multiple themes to choose from, and there’s always one which will fit your store. Magento offers an extremely advanced catalogue management system with options to classify your products into varied and relevant categories. You could also make use of the ‘Product Sold’ Extension, to show off the products you have already sold from your...

Social Media Tips for Small & Medium Businesses

by Gargi Banerjee | Jan 24, 2013 | Search Engine Optimization

(5 votes, average: 5.00 out of 5)

Social media and sales – interesting concept this. But new? Not at all. While people complain of a lack of personalized interaction since the advent of social media, intelligent business leaders have been making the most of it, and how. Ask the big bosses and they will tell you how the social media is seen as one of the most fertile areas for marketing, and a key ground to increase a company’s penetration into the market. Social media, read Facebook, Twitter, LinkedIn, Google Alerts, Xing and other similar sites thrive on the most updated information about individuals, professionals from the top companies across the world, as well as company information. Every business worth the name has a profile in Facebook, and every professional holds an account in LinkedIn! There are expert minds behind every public move that a brand makes, and every step of it is well analyzed. The companies as well as the professionals representing these companies reveal as much (or less) as they want to, and their public posts and activities are a way of engaging their customers and being responsive towards their clientele. While these are strategic moves, these hold crucial information, enough for small and medium sized businesses (mostly who depend on these big brothers) to take cue from and make significant decisions that directly or indirectly impact their sales. In this regard, it is every business’s nature to want to know what his competitors are up to, to be ahead of the competition. You can be friends with professionals from your business, follow the leaders and set up alerts (Google Alerts) to track important...

A Shopping cart with Magento

by Gargi Banerjee | Jan 16, 2013 | Website Development

(5 votes, average: 4.80 out of 5)

Regardless of whether you are venturing into a new business, or want to grow/ develop on your existing e-shop, choosing the right shopping cart is going to be a crucial decision. Having said that, it is not to say that there is one ‘perfect’ solution for your need. There are plenty of choices, especially today, to choose from. You have weigh the pros and cons of your business needs before you can zero in on one. Among the many popular shopping carts available today, one of the most widely used is the Magento platform. There are reasons galore. Like OSCommerce, Magento is a PHP based framework built on open source. Meaning, anyone can download it, and edit it to one’s need and purpose, without a purchased license. (Of course there is the Enterprise edition, which comes for a fee!) There are plenty of plug-ins and widgets available in the market which are free to download and can be used to integrate with the framework to give the store your desired functionality and features. Besides, you can always take help from qualified PHP / My SQL developers to further customize a plug-in for you, if it is not readily available. Besides, technically, it is a more stable and robust eCommerce solution and more immune to outside attack. One of the main worries today is SEO – how to ensure your website reaches the maximum number of online users. With Magento, SEO is an integrated feature. For example, with most shopping carts, while you create a product page, an URL is automatically generated, and more often than not, it is an...

iAdroit White Label Services

by Gargi Banerjee | Jan 8, 2013 | Website Development

(5 votes, average: 5.00 out of 5)

Since 2006, iAdroit has emerged as an unbeatable expert in website design and development. Its numerous years of experience provide the company with leading knowledge and superior product quality. iAdroit is proud to serve clients in the United States, United Kingdom, Australia, and Canada. It builds close relationships with its clientele of web design and wed development companies to understand the requirement of each customer and customize development strategies in accordance with individual business needs. iAdroit, through its widely successful White Label Web Development Reseller Program, partners with medium to large client businesses across the globe. iAdroit completes web services for a client, which then maintains full ownership of the product and may therefore resell it under its own company name. The benefits of white label reseller partnerships are many, including cost efficiency. Not only are iAdroit’s presentation strategies cost effective, but the result increases the revenue of the client company. With efficient communication skills and expert techniques that closely adhere to the preferences of each individual client, the product quality is second to none. Conveniently housed in multiple locations, all necessary resources provided by iAdroit offer only the most advanced web services that enhance the success of client companies. With the Reseller Program, clients enjoy the punctuality of project completion, masterful web design, ownership rights, and propagated revenue without stress. An incredibly diverse array of services comprise iAdroit’s repertoire. Much of it is reflected through the rich portfolio and the numerous client video-testimonials spread across the website that speak volumes about their successful business transaction with iAdroit. iAdroit offers a compete range of website solutions that allow clients...

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Why use Twitter Bootstrap

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