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Basics of PPC Advertising on AdWords Part I

by Gargi Banerjee | May 3, 2016 | Search Engine Optimization

(1 votes, average: 4.00 out of 5)

PPC is a subject that is very relevant (and confusing) to beginners in SEOs and webmasters who are responsible for their own online marketing. The audience for today’s post are beginners in PPC Ads and small business owners, entrepreneurs, who are self taught in Google SEO, and are trying to learn the ropes of affordable online marketing through PPC. What is PPC? PPC, if you are new to it, is tricky – but is one of the most reliable and commonly used sources of paid lead generation, advertising and lead conversion – that is, if done right. That said, let’s now head straight to what are the first things to know about PPC question. You will now come across a few terminologies related to PPC Ads. Here’s a quick glossary of terms for the uninitiated:- PPC – Pay Per Click – the channel of advertising through Google Adwords. CPC – Cost per click – You bid, what you pay Google for each time a visitor clicks your ad. CPA – Cost per acquisition – the average cost of acquiring per customer (based on the CPC divided by the number of sales). CTR – Click Through Rate – the rate at which an ad is clicked against the number of times the ad is displayed. vCPM – Cost per Thousand Viewable Impressions – what you pay for 1000 times your ad is displayed and viewable. We will learn about this more in the second part of this Guide. CPV – Cost per View – what you pay per video ads viewed CTA – Call to action Advertising Goals You might...

Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

by Gargi Banerjee | Apr 25, 2016 | Mobile SEO, Search Engine Optimization

(1 votes, average: 5.00 out of 5)

What does the ‘Accelerated Mobile Pages’ tab on Webmaster track? Accelerated Mobile Pages or AMP is a Google project launched in Oct 2015 to allow web pages to be build on this specialized HTML subset for quicker loading on mobile devices. In other words, AMP pages offer a better user experience without the flamboyant ads, social handles and related links that take up precious space from the already restricted mobile screen space. On Google Webmaster, you can use the AMP tab to track the performance of these pages. Before you jump to conclusions, the AMP Project is so far at its initial launch phase, where its use is restricted to a group of publishers in partnership with Google to demonstrate the impact of this feature for mobile users. However, it will soon launch for general use by webmasters and businesses to optimize web pages. This could be a great tool to improve mobile experience of web pages that load faster and look cleaner to the audience. Below is a quick analysis of AMP project has turned out for publishers who are using this AMP project. Take a look at the same story on a AMP page (left) and a non AMP page and notice the difference in how they appear. The former layout is neat without any clutter. *Note – This screenshot below appeared on Marketing Land. Google says, “AMP documents load an average of 4 times faster and use 10 times less data than the equivalent non-amp’ed result.” Made by the Apache license Version 2.0, more and more publishers are being indexed in Google news. So how to...

Guide to effective keyword research for content marketing!

by Gargi Banerjee | Apr 21, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

Many digital marketers post Hummingbird and the subsequent updates started overlooking the opportunity of keyword research in content marketing since 2011. Considering it to be obsolete, many companies incurred heavy losses in terms of organic search. Integrating right keywords into content and landing page can provide greater prospects and possibilities for your business rendering higher sales. So are we going to do the research the way we used to in 2013 and before? Of course not! Time has changed, and so has your audience, where and the way they search. So to keep your business relevant and accessible to your audience, one needs to start with a fresh approach to keyword research for content marketing in 2016. All successful digital marketers have keen eye on effective keywords, the words which work and which don’t. In semantic world smart marketers are more aware of words and phrases used often by different age groups, regions and demographics keeping in mind that people speak differently and search in a different manner. Apart from PPC and SEO, marketers are also using keyword search to find out profitable content topics and phrases to effectively carry out their Inbound Marketing which can open the floodgates for qualified and earned traffic. Below are ways how to do keyword research for content marketing in 2016. Before going ahead let’s take a quick look at different (broad) types of searches or queries on the internet: Informational queries: In these queries users try to find potential answer to a particular question which normally starts with how to, which is the, what are the and so on. Inbound marketing strategy...

14 Content Marketing mistakes that even Pros commit

by Gargi Banerjee | Apr 15, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

One of the primary drivers to convert targeted audiences into consumers, content marketing ‘rules the roost’! It is not just controlling the organic search, it involves reaching the right audience with right channels and tools. This is the reason why digital marketers consider content to be the ‘king’. Effective content marketing plays a dominant role in small business marketing. High quality content is loved by Google and allows a website to rank high on search results. The crazy amount of content available out there on the world wide web is testimony to the fact! As per a recent study of TrackMaven, a digital marketing company, 76% of B2B marketers and 77% of B2C marketers are in the process of generating more content in 2016 than last year. This is why content marketing by individual webmasters is becoming a tough job day by day, with steep competition from professional content marketers, giving rise to a desperate need for better content strategy for an effective online business marketing! Anyone can take part in content marketing (and they do) but the success lies in doing it right! Avoid the common content marketing mistakes to ensure your content strategy brings the desired result in your overall online marketing campaign. Below are the most common mistakes in content marketing that should be avoided to prevent ruining your business and marketing efforts: Not understand the audience. Before creating content, consider who you are creating it for, your target audience. This groundwork of knowing your audience, their interest, what they want to know etc. should be the stepping stone to small business online marketing strategy. Your...

Inbound Marketing – How to use Inbound Marketing for SEO?

by Gargi Banerjee | Apr 6, 2016 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

One of the nightmares of an entrepreneur is to have phone calls or emails from his company’s marketing team to potential leads be treated as intrusion, and turned down, worse dreaded! As much as we get used to it, the aggressive outbound marketing campaigns by SEOs are becoming more spammy in nature as your potential customers see it (and begin to resent it). The rising use of spam folders, plugins to control spammy emails/comments and ad blockers are a natural outcome to filter out the noise. As such, marketing your products and services more effectively to your audience needs thought and a strategy that is more welcome to your audience, something that is less intrusive. Trying to sell too early or too frequently in a marketing pitch can spoil the enthusiasm of a user starting to get interested in what you have to say. Its time you offered a value add to your potential customer for free, without asking for anything in return. If they see the value, they will respond positively to your call to action. Inbound Marketing is the new SEO strategy ahead in 2016, an effective plan that is more considerate of a customer’s time and patience. The second best outcome of a sale is attention and engagement, which an effective inbound marketing campaign has the potential to guarantee. Best Ways of Inbound Marketing As the name suggests, inbound marketing is a marketing strategy that invites and earns your audience’s attention to your website instead of marketing associates reaching out to customers proactively through calls, emails or personal visits. Hence it requires tools or content that...

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Basics of PPC Advertising on AdWords Part I

Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

Guide to effective keyword research for content marketing!

14 Content Marketing mistakes that even Pros commit

Inbound Marketing – How to use Inbound Marketing for SEO?

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