Where Does Link Building stand in SEO 2016

Where Does Link Building stand in SEO 2016

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As Nicholas Chimonas published his 2016 State of Link Building Survey via Moz, I have here cut down the 18 minute read (for the sake of SEOs wanting to save time) to less than a 3 minute read, so you can pretty well extract the jist of what Nicholas so well put down in his rather lengthy but informative piece. Clearly Link Building has been written on and off for months now, and still it remains one of the most engaging activities of SEOs wanting to optimize websites and webpages of clients or for self promotion. The survey shows some not-so-surprising facts about the current state of Link building in 2016. As he clearly states, the 2016 Link Building survey questions are slightly different than its previous years to reflect the evolution of link building into a more “legitimate and integrated” channel of online marketing. Below are the data extracted from the very SEO survey on Link Building Moz conducted earlier this year. (The questions did not necessarily appear in order.) The above questions are for profiling the participants who take part in the survey. The questions below are a direct overview of SEOs opinions and actual link building practice insights. The above two survey responses clearly state that for link building through content marketing remains one of the most popularly used (and sometimes abused) mode of spreading links. Talking about SEO tools that are most widely used for digital marketing, the list below is a clear indicator of the powerful tools SEOs rely on to manage their SEO campaigns effectively. Google Analytics clearly tops the chart as the...
Low cost website support and maintenance service

Low cost website support and maintenance service

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Post website design and development, the next big thing that a business needs to worry about is its maintenance. Website creation and maintenance go hand in hand. With lots of algorithmic changes and facilities that the search engines provide to the new businesses, investment on website maintenance is utmost important! Not to forget, a website is the worldwide window for a business. No matter how well planned and organized your site is, periodical website update is a prerequisite to protect the site from bugs and malware, keep the theme and plugins up-to-date, and for upkeep of fresh content. These factors are key in  attracting the target audience, offer new information and service updates, feed fresh inputs for search engine performance. Most businesses, especially start ups, do not assess the importance of website maintenance services well enough until they are in trouble. Working on a tight budget, allocating funds on website maintenance costs is a dilemma many face. However, once you know the impact of proper website maintenance services, and more importantly the price of not paying attention to this seemingly unimportant area, you could be silently missing out on visits and experience a dwindling visitor experience feedback. Website support and maintenance can be broadly classified into two types – the proactive kind and the reactive kind. The proactive process essentially keeps a website updated with relevant information, by editing and altering content, upgrading offers and services and upgrade technical add-ons and eliminating risk of being compromised by a hacker. This operation ensures a smooth operation of the website! The second process is one when your professional support team can...
5 Career Fears One Needs To Overcome

5 Career Fears One Needs To Overcome

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Fear crushes self confidence. The more you surmount your fear, face challenges, accept failure and start over, the more equipped you are to face life head on. Even in our career, most of us have some fears we are unwilling to address. At times we keep mum and avoid situations we dread, or feel nervous about, without expressing much at workplace. Prudence lies in rather facing it to overcome it. An able manager helps you deal with the fear by gradually exposing you to the situation while at the same time guiding you through the process. Once you overcome a fear, it can empower you in ways unimaginable until that moment. Often it can do wonders for your career advancement. The more you keep your fears at bay without confronting them, the more they get deep rooted in your psyche. Procrastination is the indication of fear. As Freud’s pleasure principle states – humans try their best to avoid pain in everything they do. The most common workplace fears or career fears apparently sounds too simple for others to understand. Yet, for the one nurturing that fear, it must need a lot of courage and the willingness to overcome the fear, to be able to face it. Below are some of the common situations at work that amounts to a workplace fear. Fear of presentation or public speaking: This is one of the most commonly seen apprehensions among introverts at workplace. This can easily grow in a person not in the habit of addressing a group even in informal casual settings from a younger age. It takes skill to be...
Top 10 social media campaigns that went viral this year!

Top 10 social media campaigns that went viral this year!

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As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but many companies with just a single viral campaign have gained remarkable success in creating brand awareness and engaging people with the brand! A clever social marketing campaign improves audiences’ insight and boosts brand visibility by hitting the right spot. Let us take a look at 10 top-notch social media marketing campaigns on different social platforms that went viral this year, and what made them click. Last selfie campaign on Snapchat: Winner of 2015 Webby awards, this intelligent viral campaign of World Wildlife Fund brought to the forefront the risk of the endangered animal population to the world and got immense sympathy from animal lovers globally. As per Ittisa, a digital media agency, ‘the whole idea behind WWF using Snapchat was to emphasize the fact that endangered species are disappearing around the world just as selfies disappear from Snapchat in 10 seconds’’. Beautifully correlating the disappearance of selfies in Snapchat every 10 seconds with fading of endangered species created attention, engaged audience emotionally, excellently utilized creativity with a strong message for WWF. Result, the company managed the month’s donation in just three days of launching the campaign.   Groupons Banana Bunker Campaign on Facebook: Groupon made a spectacular campaign on Facebook in March this year while promoting a unique product called Banana Bunker. It’s one of the best online advertising campaigns for Groupon which took the...
Top web design trends for 2016

Top web design trends for 2016

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Latest trends in web development smoothly and effortlessly push the boundaries of imagination and human interface. Over the last year, a lot has changed (or let’s say evolved) in web page designing. New trends, design styles and user engagement techniques have emerged. While some practices have been reinforced, some have been modified to cut down monotony. Implementing these specific modern web design styles into your client’s website keeps you relevant, competitive and enhances your value to your clientele. And because these are in keeping with the changing web design trends in 2015, they are SEO compliant and can better your web marketing efforts. As we look forward to another New Year, we identify the leading design trends by Webdesigners in 2015 and how we presume things will change in the months to come. We will discuss in detail the changes that have surfaced, but in short, we can safely say that designers have finally moved away from excess information and loud designs to simplistic, minimalistic (read aesthetic) design trends. Modern web design focuses on being bold and light, with a purpose. As more and more sites get mobile ready, the focus is on keeping the sites lite and easy for mobile viewing. Let us take a look at the newest website design trends that every designer should know about, and which ones are believed to remain in trend this year: Simplicity is the new mantra in web design. Styles like grid layouts, background videos and flat designs were quite popular last year. Websites are now focusing more on simple typefaces. Even assets like logos sport a minimalistic look to...

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