Gargi Banerjee | BANTECH

The first indicator of an engaging Blog post

by Gargi Banerjee | Nov 17, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

Generating quality content needs skill, research and time. And there are countless informative and high quality articles submitted on the internet every hour that are not read as much as they should. Often, they are lost under the mountain for fresh content that pile on them. Established writers have repeatedly highlighted the criticality of a hard-hitting and compelling title that can generate the initial interest in your Blog post. Whether you retain the visitor to read your piece till the end depends on the merit of your content, and is a different question. Creating engaging articles on trending topics on a regular basis can be challenging. The entire creative chain starting from the quality of information you share, accuracy of data, the layout of presentation and its visual appeal involves great effort. And yet, often your readers do not go so far as to appreciate your efforts because they don’t find the title tempting enough. Perhaps it is time we gave more importance to the title as the first indicator of an engaging Blog post. Have you ever thought of this fact that why some writers tickle your imagination while others fail to create a lasting impression? The credit goes to the writing prowess of a prolific writer. In a noisy world, a nicely composed article might not be enough to attract readers, be it a newsletter feature, blog entry, a press release or a chapter of a book. Among the several tricks to invite and engage a reader, a catchy headline plays a key role. 8 out of 10 readers get attracted to news title before they actually...

8 Reasons Your Website Is Driving People Away

by Gargi Banerjee | Sep 1, 2015 | Website Design

(1 votes, average: 5.00 out of 5)

Drawing traffic and retaining them are the two fundamental responsibilities of a webmaster. An efficient internet marketer knows how to convert visitors into subscribers or qualified leads. A high bounce rate, alarmingly low visit duration are factors that indicate that things are not going the right direction. If your webpage has higher bounce rate, you need to identify the reasons that is causing the quick exit. Statistics show that on an average a visitor allows 15 seconds to a webmaster to show him what your site is worth. So your visitor’s are disappearing! What is it your audience is expecting of you and you are not able to fulfill? A lot of webmasters sweat it out on finding out ways that his competitors are doing that he isn’t. While that is something we will review, but first things first, ensure you aren’t taking any shortcuts to success, meaning no black hat techniques of search engine manipulation. Instead, focus on key factors that are causing higher bounce rate. The following are known to cause user frustration and can be followed as a guide to ensure a friendly user experience: Poor Navigation: A tortuous navigation is frustrating for an online visitor. Difficult landing page navigation can turn your probable customers fidgety, irate and baffling at times. Worse, they may never land on the page where the information they were looking for is stored, resulting in a lost lead. Stay away from providing unclear visual elements in your website and link text hard to decipher. Also never scatter and bury the main navigation links of your webpage. Loading speed issue: A high...

How to pull up your website’s conversion rate?

by Gargi Banerjee | Aug 11, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

Worried about the conversion rate of your website? Are they steadily sliding down? Here’s some help. Read on. We are often asked by clueless webmasters about what could possibly bring their conversions up. By the time they get to a professional agency, most have tried all they could to revive their website’s conversion rates, but to no avail. Generally speaking, a conversion rate anywhere between 4 to 5.31% is considered good. Having said that, we should consider two things quite seriously- a) the main objective of your webpage and b) what your customers are looking for. Your first undertaking should be to remove confusion and perk up the performance of your webpage – to deliver your most important service without the slightest distraction. The seven points laid down below should help you sort out the issues: Keep it simple. Before you tag this point as clichéd, understand that this is key to a positive customer experience. Do not make your visitors hunt for information – make it readily available. A glance at your website and within seconds a visitor should know what you do and what you can offer. Confusion leads to a poor and frustrating visitor experience. If you have a shopping/ecommerce site, provide a thorough guide and use plug-ins efficiently; right from the front page to the buy now button. Your visitors should be able to freely glide in your website and get a hold of the product they are looking for without much hassle. Your intention should be to keep your webpage clutter free. Segment your traffic. This particular attempt might work as a big surprise...

How is SEO different from PR?

by Gargi Banerjee | Jul 28, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

In today’s landscape, we have more than 3 billion internet users all across the globe. With this greater-than-ever online activity, marketers –irrespective of the strategies they are following, are looking for a more comprehensive and holistic approach to meet their overall business objectives. Way back, SEO and Public Relations were considered two separate domains with downright contrasting marketing features. Few years ago, if someone wanted to promote his website, all he had to do was to place a cluster of links in various blog comments and get ample links in return and a high Google rank for his webpage. Fortunately, we have moved on. Google has become 40 times more demanding and penalty centric when it comes to black hat SEO techniques. Adopting short cuts to inflate ranks such as keyword stuffing, duplicate or poor quality content or mindless link building are instantly identified and penalized. And as far as today’s marketing is concerned, the traditional and the revolutionary ways have merged into one comprehensive approach with SEO on one hand and PR on the other, each complementing the other. But how do these two distinct domains – PR and SEO relate to each other? With time, Google came to emphasize more on quality and relevance over quantity as a metric to evaluate web pages. The essential online optimization processes on search engines like Google, Bing and Yahoo depend on one bottom line – value addition to the end user. High quality engaging content and links to relevant and informative resources related to the subject are considered examples of this category. Incoming links from authoritative relevant networks are a...

Ways to use Google Analytics to empower your marketing efforts

by Gargi Banerjee | Jul 15, 2015 | Search Engine Optimization

(3 votes, average: 3.67 out of 5)

Google Analytics is by far the finest, most powerful and widely used web analytics tool for understanding user behavior of a website. In today’s context, it’s imperative for any business to have a comprehensive online marketing plan to attract potential organic search traffic to their web pages. Be it online or local, researches have shown that almost 100 percent of the purchases are dependent on internet research. Internet marketing agencies employ strategies like content marketing, SEO tags and descriptions, email marketing, affiliate marketing, social media marketing etc. to boost their website traffic and visibility. Here Google Analytics rightly comes in to provide you with the exact precision of your internet marketing strategies. Why is Google Analytics important? You get a wealth of information from Google analytics. It gives a clear picture of the strategies which are working in your favor and which are not. Some of the best features are: the top landing pages, exit pages, most popular content pieces, and how much traffic each source or channel is generating for your website. Google analytics allows a webmaster or site owner to track several key factors like user behavior and demographics data, user details, technology, mobile traffic, Ad words integration, social media reports, in-page tracking etc. So a webmaster has access to accurate statistics regarding the performance of his site at the click of a button. And the best part is, it’s free! Let us take a look how your business benefits from the use of the Google Analytics The first thing web marketing companies should concentrate on is to identify the metrics which are crucial for their website....

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The first indicator of an engaging Blog post

8 Reasons Your Website Is Driving People Away

How to pull up your website’s conversion rate?

How is SEO different from PR?

Ways to use Google Analytics to empower your marketing efforts

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