Does Branding affect Google ranking?

Does Branding affect Google ranking?

by | Jun 22, 2015 | Search Engine Optimization

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Does Google prefer brands? Has branding lately become one of the search engine ranking factors for Google? Is there a relationship between branding and ranking? In today’s discussion, let’s take a look at few of these critical questions that bothers marketers and SEO professionals. To understand this, it is critical to have a clear understanding of what a brand is. As per American Marketing Association, a brand is a ‘’name, term, design, symbol, or any other feature that identifies one seller’s good(s) or service(s) as distinct from those of other sellers’’. Therefore, a brand is a seller that stands out and appears distinctive from his competitors. A brand is often characterized by a trademark logo or a graphic representation. The following factors have often been found to work as brand signals to search engines (influencing site ranking): When people search for your company’s website on Google by its name, it’s quite likely for the search engine to consider it as a prominent brand signal. An established brand will always have its dedicated social media business pages. The most popular platforms for businesses to interact and network with target audience are Google Plus, Facebook, Twitter and LinkedIn. Big brands are talked about on Google news sites. Established names have regular Google news feed. Non-hyperlinked brand mentions are considered as key brand signal for any established business. RSS subscription plays an important role denominating you as a brand to Google. Most organizations aiming to build an online presence and working on enhancing their brand reputation focus on these above factors. So is it really true that Google prefers brands for website...
How to Track Referral Traffic, and Increase it

How to Track Referral Traffic, and Increase it

by | May 19, 2015 | Search Engine Optimization

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Obtaining website referral traffic is not easy. But if it’s acquired, it can prove to be a silver bullet for any website, enhancing its readership and sales right away! When we get website traffic from links, instead of direct visits from search engines and direct traffic (meaning visitors typing the URL on the address bar), we call them referral traffic. In other words, they refer to all traffic which is referred by another website and not by search engines. To be precise, traffic from forums, blogs, social networks, directories etc. fall under the category of referral traffic. It is a kind of a recommendation from one website to another; an external source redirecting visitors to your web page. By external source, we mean content with a link back to your site which is posted on another website, links of your webpage on social media like Facebook, LinkedIn or Twitter, and even links to your webpage posted by a user while referencing one of your posts/service offering. Pay per click ads are also considered as part of referral traffic. An increase in referral traffic directly improves the page views and active sessions of a web page or blog. Organic search brings in qualified leads to a web page. Therefore, every effort should be made to build a search engine friendly website, one that search engine bots are able to crawl effortlessly. However, referral traffic is another primary source of targeted and qualified traffic to your website because they are referred by relevant websites, related content and similar forums. Referral traffic boosts the trust flow of your website. The higher the...
How To Answer Hypothetical Interview Questions?

How To Answer Hypothetical Interview Questions?

by | May 8, 2015 | Careers

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Hypothetical questions allow an interviewer to find out how an interviewee would deal with an unprepared situation, if those were to arise during their tenure at work. Potentially considered the toughest of all interview questions, an interviewee can pat his back if he is able to doll out a satisfactory response to an unexpected hypothetical question during an interview. Judith H. Dobrzynsk, (Forbes.com staff writer) points out that hypothetical or situational questions allow an interviewer to get an overall view of the candidate’s personality and his ability to fit in with the company culture. The idea is to analyze the candidate’s problem solving skills and spontaneity via abrupt situational/circumstantial questions. Most of the times, it puts the candidate at an uncomfortable position fumbling for the appropriate response to deal with an imaginary situation that may never potentially arise in his lifetime. While it is indeed difficult to foresee an imaginary situation, the best responses do not necessarily come from candidates with high general knowledge. They are just practical and use some common sense. The fact of the matter is hypothetical questions test a candidates natural traits which are hard to analyze in the course of a 10 min short conversation. Your interviewer wants to know more about you. Do you take your own decisions? Are you a good decision maker? Does someone else dictate your decisions? Do you need constant guidance or can you work independently? Are you flexible? Are you ambitious? How far can you go to boost for your career? Are you looking for a secure ‘pay’ or a challenging career? Are you practical? Can you remain...
Your Smart Mobile Marketing Strategy for 2015

Your Smart Mobile Marketing Strategy for 2015

by | Apr 28, 2015 | Search Engine Optimization

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This is the first time in history that digital marketers can reach their consumers 24/7 regardless of location, time of day or their occupation. Everyone carries a Smartphone or a tablet. Mobile devices are no more meant to call; they are used for net surfing, emailing, business communication, social networking, research, shopping, reviews and feedback sharing, photography, and what not! With such a potent device accompanying the potential consumer, it only makes sense for marketers to be on their toes to serve their customers round the clock. In such a robust marketplace, a comprehensive mobile marketing strategy is imperative for any business to succeed. If you are yet to create an inclusive mobile SEO strategy for your business, pull up your socks as mobile is going to play a major role in your success in 2015 and onwards. Approximately there are 163.9 million smart phone users in the United States alone. As per the latest analysis by Ericsson, about 35 percent of the iPhone and Android owners extensively use apps in the US. The figure should reiterate the urgency to re-examine your marketing strategy for mobile. Below you will find a few points outlined to create a winning mobile marketing plan: Become responsive and mobile first: Considering the amount of internet traffic pouring in from mobile devices off late, any marketing plan that does not take into account the mobile traffic or visits from the mobile users are outdated and need to be revisited. Top search engines like Google recommend responsive webdesign as a determining factor to optimize a website online. Check with your marketing partner and ask questions...
Visual Content Strategy – Move beyond Content Marketing in 2015

Visual Content Strategy – Move beyond Content Marketing in 2015

by | Apr 16, 2015 | Search Engine Optimization

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Visual Content, quite an oft used term in online media, is one of the strongest weapons for content strategy in 2015. On an average, consumers find images more grasping than content in a lengthy text format. Research shows that human brain remembers 80% of what is seen in contrast to 20% of what is read because human brain processes an image or a visual 60,000x faster to text. Hence with visual content you get to make your audience and visitors more engaged with higher chances of conversion. Content marketing is at its peak, and there is no sign of slowing down. As per Forrester Research, annually content is speeding up at a rate of 200 percent. Every industry is turning to content to allure consumers, which has naturally led to the evolution in content marketing strategy to keep up with the demand for more sophisticated and advanced content. While ‘original and fresh articles’ could suffice the need for ‘quality content’ a year ago, the web has become overcrowded with such content, and now we need to innovate to stand out. Which explains the necessity for visual content. HubSpot recently created an infographic that shows more than 2,460,000 pieces of content are shared in Facebook every minute, 3,472 images pinned, 277,000 tweets shared, and 347,222 photos shared on WhatsApp and videos in YouTube. So let’s take a more comprehensive look into content share worthy content and the survival routes to stay ahead of competition. The January report of Citrix shows that almost two-third of the posts and updates on social media comprise of visually appealing content. Pew Research Center’s recent...

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