Gargi Banerjee | BANTECH

8 Radical Changes In HR In 2015

by Gargi Banerjee | Apr 6, 2015 | Careers

(12 votes, average: 4.83 out of 5)

With improved global economy, the competition to pool the best talents is ever-increasing. As we are heading towards the year end, companies retune their financial plans and strategies. HR professionals cannot afford to get bogged down by regular HR issues. A competent HR and sourcing requires exploring the opportunities, possibilities and threats to revive a well-versed and progressive HR plan. Let’s mull over few key HR trends for the year 2015: Retention and Recruiting: Employees will be more open to look at new possibilities and avenues with soaring confidence. As a result, retention would be a major concern. Contrariwise, joblessness scenario improves which would create a tug and war situation between engaging the best talent and available job. In coming years starting 2015, work force intelligence in HR will spot the areas like: 1) Earmarking the employee with considerable good track record and their chances of quitting. 2) Identifying the consultancies and other recruitment sources to provide the best performers. 3) Creating a missing link between performance, compensation and recruitment to influence retention. As we move ahead, developing precise and skillful hiring, predicting turnover and identifying organizational talents would be the improved responsibilities of HR. Generation Z to get preference: We are looking at a workforce born between 1994 and 2010 who is likely to be singled-out. With an increasing trend of early retirement among a sizable portion of the work force well ahead of schedule, most companies will be looking for young interns out of colleges and grad schools. Big shots like Microsoft, Facebook, LinkedIn, and Deloitte have already started hiring interns for a steep internship payout. This...

Mastering the most obvious interview question – “tell me about yourself”

by Gargi Banerjee | Apr 2, 2015 | Careers

(12 votes, average: 4.75 out of 5)

It’s the universal interview question asked by maximum (almost all) interviewers. If you are a veteran employee, this question must be the most familiar question you have come across in an interview. This ice breaker allows the interviewer to maneuver the interview process and carry on with it. An interviewee should use this question to his/her benefit. Apparently a common and simple question, its response says a lot about you. This multifaceted question can easily become a mind-boggling issue for any interviewee without preparation. This question can technically be the deciding factor, and must be planned and well thought out. Skip Freeman, President and CEO, HTW Group show us how effectively this question can be divided and answered and win over the interviewer. A brief career synopsis is the best way to start your interview. Talk about your accomplishments. This should be at par to your profile and should also emphasize the bottom-line impact for the probable company. Finish it off by highlighting your aim. Talk about the next professional goal you would like to accomplish which should be pertinent to your new profile. The information you have already mentioned in your CV is not what you want to read out in an interview. The interviewer has in all likelihood read that while screening you for the interview. Make it conversational and spontaneous. Come up with responses that would make your interviewer look forward to talk to you rather than to ‘interview’ you. Most interviews are typically done, and interviewers almost expect a clichéd response to most interview questions. Break the chain and make it an interactive session, within...

The key challenges in SEO 2015

by Gargi Banerjee | Apr 2, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

SEO has come a long way since its inception. Search Engine Optimization is an ever evolving science. To stay at the top of Google search demands deep understanding and in-depth knowledge of SEO guidelines and practices. Remaining aware of the changes and implementing those changes with dexterity is one of the key factors to stay high in Google search. Providing engaging and original content still remains an impervious principle for SEO and it will continue to be so. Keyword stuffing, track the ranking, link schemes, more link high ranking and other SEO tactics which have reigned so far are no longer considered the best SEO practices. Constant alterations in Google algorithm and incorporating the latest features in social platforms keep the digital marketers on their toe. In 2015, earning natural backlinks can be a tough challenge for most of the internet marketers. Gaining natural backlinks have been an important not so discussed SEO strategy so far. A readable, creative and sharable content is a significant technique to earn natural backlinks for a blog or a website. Let’s dig into the matter a bit more extensively. The more you create link bait content the better you get backlinks for your blog. The how to types, breaking news types, infographics, viral videos, event coverage types, list types, newsworthy topics, case studies etc are some of the crucial link baiting possibilities to explore in terms of blogging. I have already outlined few important strategies to gain natural back links in my earlier post ‘’ A content strategy to acquire natural backlinks’’. Connecting with the leading bloggers, focusing on social media and reaching...

Make your website mobile compatible before 21st April 2015

by Gargi Banerjee | Mar 24, 2015 | Search Engine Optimization

(12 votes, average: 4.58 out of 5)

With the latest Google announcement, you cannot possibly push back the priority on having a mobile friendly website any longer. Unlike its earlier updates, Google’s recent update in search algorithm has been declared well in advance. To keep up with the recent influx in mobile search, it is but obvious that search engine algorithms are at par with the demands and usage pattern of its users. Therefore from April 21st, mobile compatibility would serve as a major ranking signal for any website on Google. And this change for sure will adversely affect the websites which are yet to be optimized for mobile view. Since we are aware of the importance of search visibility and SEO of a website, let’s take a look how this update will concern you and what you can do about it: As per the recent Google statistics, 50 percent of the internet searches originate from mobile devices. In fact, mobile search has beaten desktop-based digital media. Now this is significant! The figure further indicates that a mobile-friendly webpage is a necessity, not an extravagance anymore. The anticipated algorithm update from Google will impact the mobile search results. With this announcement, Google will supposedly reward mobile-friendly websites with improved search rankings. Conversely, if it’s not optimized for traffic coming from mobile devices, one can pretty much expect its negative impact on one’s mobile search rankings. This is because non-mobile-friendly websites will have to count only on desktop-based organic traffic. Have you ever tried to access a non-responsive website from any of your handheld devices? By all odds you might have left the site right away as...

An “About Us’’ page that invites high traffic for your website

by Gargi Banerjee | Mar 20, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

As per Google Analytics, the ‘About Us’ page on a website is one of the most oft visited pages, attracting high traffic. The page is a significant section of a website to tell your story in a nutshell. It contains critical information like a brief about the company, the business, and the USPs of the business that makes it different from its competitors. As such, it will not be a far cry to state that this page decides whether the visitor wants to browse further, or if the page has failed to create an impressive first impression on the visitor. That makes it incredibly important for webmasters to design and arm this page with information, data, features and content, interesting enough for a visitor to want to know more. A slight neglect to this page can result in huge losses in terms of visitor exiting from the page without browsing further. Crafting an excellent ‘about’ page that would hook visitors is not simple. Haphazard information on this vital section of a webpage that doesn’t sync together can cause sudden drop in call to action – such as declining a probable purchase, or not signing up for a newsletter, or simply a drop in page visits and visitor engagement. Inadequate care to this page can wreck havoc. Therefore, think about what do we need on an About Us page. We may start by answering simple questions. To begin with, who reads an ‘about’ page? Well they would not be regular users of your website. Your audience will be mostly first time visitors, referral traffic and visitors who desire to work...

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8 Radical Changes In HR In 2015

Mastering the most obvious interview question – “tell me about yourself”

The key challenges in SEO 2015

Make your website mobile compatible before 21st April 2015

An “About Us’’ page that invites high traffic for your website

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