Gargi Banerjee | BANTECH

Gender Equality at Workplace

by Gargi Banerjee | Dec 12, 2014 | Careers, Company

(7 votes, average: 4.71 out of 5)

An equal treatment at work place, irrespective of gender, refers to gender equality or gender egalitarianism. Universal Declaration of Human Rights, a declaration of United Nations is eager to create parity in government activities and equal pay structure for equal work. This condition is attainable only when people get equal opportunities, remuneration, appreciation and resources regardless of being a male or a female employee in a workplace. Equal outcome is the main intention of gender equality in workplace. This signifies: Equal compensation for men and women for work of equal value. Engaging more women folks in places of work. Accessibility to all types works, including administrative positions. Gender equality affects the crux of a business and the output of a nation to a great extent. Consider the benefits of gender equality in a workplace: If we want to attract workforce with a higher aptitude, gender equality is a must. We need to make the working environment conducive for women and stop losing on talented women employees. As per the recent global statistics published in Yale Global, women have outperformed men in achieving higher degrees by a ratio of 93:100 which was 160:100 women in 1970. It’s believed that top level management with diversity does well. A gender equality firm is a better performer any time as both are correlated to each other. With diversity, companies get varied aspects of an issue allowing a healthy discussion and analysis, and results in better efforts at taking decisions to solve crises. For a nation, gender equality helps in economic prosperity and an increased productivity. As per the World Economic Forum, contesting ability...

Ten Signs of a Successful Internet Marketer

by Gargi Banerjee | Nov 21, 2014 | Search Engine Optimization

(7 votes, average: 4.86 out of 5)

In today’s world, when everything is just a mouse click away, internet marketing is all the more significant in the success of a business. Many great ideas are nipped in the bud because even though there is a niche market for it who would steal the opportunity, the business does not take off because of poor marketing efforts. Marketing needs detailed scheduling, frequent endeavors and in-depth preparation. It requires one to be methodical and meticulous about the approach that would yield best results. The main objective of internet marketing is to drive traffic to your website, or promote goods and services, capturing leads, and converting those into prospective clients. If you have that precise dexterity to reach out to the people who are looking for you, internet offers boundless possibilities to grow a business. The internet is full of SEO Gurus working tirelessly to promote – goods, services and what not! While most perform average, why some of the internet marketers show amazing results to a campaign is what makes them unique. The most successful Internet marketers have a few traits in common. Not all of them are born with those traits, but they work on them, develop on their skills to eventually grow into successful marketers. Most organizations support the growth of in house marketers because they value their contribution and what it can bring on the table down the line. Evaluate yourself to see if you got what it takes to be among this bunch of experts someday. Working on the internet may seem like an easy deal to people who don’t work in this environment. And...

Manual Action Recovery – How to revoke Google Penalty?

by Gargi Banerjee | Nov 5, 2014 | Search Engine Optimization

(7 votes, average: 4.86 out of 5)

As promised, here I am with a step by step guide on the process leading to a Google reconsideration request to revoke Manual Penalty. For new visitors who have arrived at this page, you may refer to my earlier post on Google Penalty, to know more about the kind of penalties a webmaster may suffer. It is critical to understand the nature of penalty – it is basis this knowledge that we decide the process of cleansing the website and request Reconsideration from Google. The Process The very first stage to revoke manual penalty is a complete link audit. Remember, it is best to conduct a link analysis of your website on a regular basis to avoid such penalties resulting from poor links to your site. It helps maintain hygiene and you know if you are being attacked by any competitor with poor links pointing towards your domain. Accumulate all your links The best way to start the link audit is by downloading the link list from your Webmaster tools. It is a simple process and will take a minute. But here’s the catch! Google’s link list is indicative and not comprehensive. When hit with a manual action, you can hardly stop at this. There are reliable tools that can give you a good list of your link profile like Moz, Open Site Explorer, Ahref etc. You would be wise to rely on more than one tool during this information gathering stage. Review the links Once you have the list on your Google spreadsheet, review each link. You can sort the links by domain names, and at the first...

Google Penalty – Algorithmic Penalty & Manual Action

by Gargi Banerjee | Oct 17, 2014 | Search Engine Optimization

(7 votes, average: 5.00 out of 5)

Google Manual Action is one of the most shocking alerts that a webmaster can get. A Google Manual action refers to a warning or an alert Google sends you on your Webmaster tools stating that you have digressed and violated its guidelines. The repercussions could be mild to severe, depending on the nature of the penalty. But it is ALWAYS unpleasant, and affects the website negatively. Let us understand what kinds of penalties are received by websites. As a webmaster or an SEO responsible for optimizing client websites, it is of the highest priority to understand the nature of penalty the website has been levied upon, so that appropriate action can be taken for its revocation. A penalty could be algorithmic or manual. Algorithmic penalties result from algorithm updates. Search engines continually update their algorithms with the intent of refining search results and returning more accurate results for its users. And these changes to the search engine algorithm often affect websites due to the way they are over-optimized from time to time. Popular ways of optimization are overused and abused and after a point of time, they become outdated and in fact impact negatively. A penalty caused by such an algorithm update falls under this category. These are not initiated by human intervention. The common causes of this penalty are poor optimization efforts resorting to black hat SEO, over optimization, bulk and spammy link building, duplicate or poor content strategy, link spamming through article submission or guest blogging etc. Since the webmaster receives no notification about the penalty, they are, in a way, far more dangerous, as often webmasters...

2014 SEO Ranking Factors

by Gargi Banerjee | Sep 22, 2014 | Search Engine Optimization

(7 votes, average: 4.71 out of 5)

What are some of the top properties that make a webpage win over others and rank on top on search engine results? This is one of the most common questions asked by webmasters today. Compelling content remains the top draw for the most popular search engines in qualifying search results. And content refers to everything on the site. And the parameters that determine a good from a poor content remain one of the most ambiguous topics of discussion till date. Having said that, if we follow trends and analyze search results over a period of time, we can zero in on ‘the factors’ that guarantee higher ranks. Let’s dig in. On-page signals This refers to the technical aspect of a page – starting from the updated technology and frameworks used, particularly the SEO friendly technologies that allow better search engine crawling, to the optimized rich snippets of a page, robust site structure, clean navigation, minimal load time, so on and so forth. Additionally, since more and more web pages are viewed on mobile devices, it has been seen that responsive sites perform better on search engines and they are not losing out the visitors on the go. Content factor Do we need to talk about content? Let’s just say, fresh original and honest perspectives can fetch you the brownie points. There are a ton of pages out there that probably talk about the same thing that you do. So why should your page rank higher? Apart from everything else, if you think your content offers any new information, even if it is just your view on the subject –...

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Gender Equality at Workplace

Ten Signs of a Successful Internet Marketer

Manual Action Recovery – How to revoke Google Penalty?

Google Penalty – Algorithmic Penalty & Manual Action

2014 SEO Ranking Factors

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