by Gargi Banerjee | Mar 11, 2016 | Business Outsourcing
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Post website design and development, the next big thing that a business needs to worry about is its maintenance. Website creation and maintenance go hand in hand. With lots of algorithmic changes and facilities that the search engines provide to the new businesses, investment...
by Gargi Banerjee | Feb 22, 2016 | Careers
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Fear crushes self confidence. The more you surmount your fear, face challenges, accept failure and start over, the more equipped you are to face life head on. Even in our career, most of us have some fears we are unwilling to address. At times...
by Gargi Banerjee | Dec 21, 2015 | Social Media
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As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but...
by Gargi Banerjee | Dec 17, 2015 | Website Design
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Latest trends in web development smoothly and effortlessly push the boundaries of imagination and human interface. Over the last year, a lot has changed (or let’s say evolved) in web page designing. New trends, design styles and user engagement techniques have emerged. While some...
by Gargi Banerjee | Nov 17, 2015 | Search Engine Optimization
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Generating quality content needs skill, research and time. And there are countless informative and high quality articles submitted on the internet every hour that are not read as much as they should. Often, they are lost under the mountain for fresh content that pile...
by Gargi Banerjee | Sep 1, 2015 | Website Design
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Drawing traffic and retaining them are the two fundamental responsibilities of a webmaster. An efficient internet marketer knows how to convert visitors into subscribers or qualified leads. A high bounce rate, alarmingly low visit duration are factors that indicate that things are not going...
by Gargi Banerjee | Aug 11, 2015 | Search Engine Optimization
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Worried about the conversion rate of your website? Are they steadily sliding down? Here’s some help. Read on. We are often asked by clueless webmasters about what could possibly bring their conversions up. By the time they get to a professional agency, most have...
by Gargi Banerjee | Jul 28, 2015 | Search Engine Optimization
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In today’s landscape, we have more than 3 billion internet users all across the globe. With this greater-than-ever online activity, marketers –irrespective of the strategies they are following, are looking for a more comprehensive and holistic approach to meet their overall business objectives. Way...
by Gargi Banerjee | Jul 15, 2015 | Search Engine Optimization
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Google Analytics is by far the finest, most powerful and widely used web analytics tool for understanding user behavior of a website. In today’s context, it’s imperative for any business to have a comprehensive online marketing plan to attract potential organic search traffic to...
by Gargi Banerjee | Jun 22, 2015 | Search Engine Optimization
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Does Google prefer brands? Has branding lately become one of the search engine ranking factors for Google? Is there a relationship between branding and ranking? In today’s discussion, let’s take a look at few of these critical questions that bothers marketers and SEO professionals....