by Gargi Banerjee | Apr 21, 2016 | Search Engine Optimization
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Many digital marketers post Hummingbird and the subsequent updates started overlooking the opportunity of keyword research in content marketing since 2011. Considering it to be obsolete, many companies incurred heavy losses in terms of organic search. Integrating right keywords into content and landing page...
by Gargi Banerjee | Apr 15, 2016 | Search Engine Optimization
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One of the primary drivers to convert targeted audiences into consumers, content marketing ‘rules the roost’! It is not just controlling the organic search, it involves reaching the right audience with right channels and tools. This is the reason why digital marketers consider content...
by Gargi Banerjee | Apr 6, 2016 | Search Engine Optimization
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One of the nightmares of an entrepreneur is to have phone calls or emails from his company’s marketing team to potential leads be treated as intrusion, and turned down, worse dreaded! As much as we get used to it, the aggressive outbound marketing campaigns...
by Gargi Banerjee | Apr 5, 2016 | Search Engine Optimization
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As Nicholas Chimonas published his 2016 State of Link Building Survey via Moz, I have here cut down the 18 minute read (for the sake of SEOs wanting to save time) to less than a 3 minute read, so you can pretty well extract...
by Gargi Banerjee | Mar 11, 2016 | Business Outsourcing
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Post website design and development, the next big thing that a business needs to worry about is its maintenance. Website creation and maintenance go hand in hand. With lots of algorithmic changes and facilities that the search engines provide to the new businesses, investment...
by Gargi Banerjee | Feb 22, 2016 | Careers
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Fear crushes self confidence. The more you surmount your fear, face challenges, accept failure and start over, the more equipped you are to face life head on. Even in our career, most of us have some fears we are unwilling to address. At times...
by Gargi Banerjee | Dec 21, 2015 | Social Media
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As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but...
by Gargi Banerjee | Dec 17, 2015 | Website Design
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Latest trends in web development smoothly and effortlessly push the boundaries of imagination and human interface. Over the last year, a lot has changed (or let’s say evolved) in web page designing. New trends, design styles and user engagement techniques have emerged. While some...
by Gargi Banerjee | Nov 17, 2015 | Search Engine Optimization
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Generating quality content needs skill, research and time. And there are countless informative and high quality articles submitted on the internet every hour that are not read as much as they should. Often, they are lost under the mountain for fresh content that pile...
by Gargi Banerjee | Sep 1, 2015 | Website Design
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Drawing traffic and retaining them are the two fundamental responsibilities of a webmaster. An efficient internet marketer knows how to convert visitors into subscribers or qualified leads. A high bounce rate, alarmingly low visit duration are factors that indicate that things are not going...