Bantech Blog

8 Reasons Your Website Is Driving People Away

by Gargi Banerjee | Sep 1, 2015 | Website Design

(1 votes, average: 5.00 out of 5)

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Drawing traffic and retaining them are the two fundamental responsibilities of a webmaster. An efficient internet marketer knows how to convert visitors into subscribers or qualified leads. A high bounce rate, alarmingly low visit duration are factors that indicate that things are not going...

How to pull up your website’s conversion rate?

by Gargi Banerjee | Aug 11, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

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Worried about the conversion rate of your website? Are they steadily sliding down? Here’s some help. Read on. We are often asked by clueless webmasters about what could possibly bring their conversions up. By the time they get to a professional agency, most have...

How is SEO different from PR?

by Gargi Banerjee | Jul 28, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

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In today’s landscape, we have more than 3 billion internet users all across the globe. With this greater-than-ever online activity, marketers –irrespective of the strategies they are following, are looking for a more comprehensive and holistic approach to meet their overall business objectives. Way...

Ways to use Google Analytics to empower your marketing efforts

by Gargi Banerjee | Jul 15, 2015 | Search Engine Optimization

(3 votes, average: 3.67 out of 5)

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Google Analytics is by far the finest, most powerful and widely used web analytics tool for understanding user behavior of a website. In today’s context, it’s imperative for any business to have a comprehensive online marketing plan to attract potential organic search traffic to...

Does Branding affect Google ranking?

by Gargi Banerjee | Jun 22, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

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Does Google prefer brands? Has branding lately become one of the search engine ranking factors for Google? Is there a relationship between branding and ranking? In today’s discussion, let’s take a look at few of these critical questions that bothers marketers and SEO professionals....

How to Track Referral Traffic, and Increase it

by Gargi Banerjee | May 19, 2015 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

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Obtaining website referral traffic is not easy. But if it’s acquired, it can prove to be a silver bullet for any website, enhancing its readership and sales right away! When we get website traffic from links, instead of direct visits from search engines and...

How To Answer Hypothetical Interview Questions?

by Gargi Banerjee | May 8, 2015 | Careers

(4 votes, average: 4.75 out of 5)

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Hypothetical questions allow an interviewer to find out how an interviewee would deal with an unprepared situation, if those were to arise during their tenure at work. Potentially considered the toughest of all interview questions, an interviewee can pat his back if he is...

Your Smart Mobile Marketing Strategy for 2015

by Gargi Banerjee | Apr 28, 2015 | Search Engine Optimization

(4 votes, average: 5.00 out of 5)

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This is the first time in history that digital marketers can reach their consumers 24/7 regardless of location, time of day or their occupation. Everyone carries a Smartphone or a tablet. Mobile devices are no more meant to call; they are used for net...

Visual Content Strategy – Move beyond Content Marketing in 2015

by Gargi Banerjee | Apr 16, 2015 | Search Engine Optimization

(13 votes, average: 4.92 out of 5)

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Visual Content, quite an oft used term in online media, is one of the strongest weapons for content strategy in 2015. On an average, consumers find images more grasping than content in a lengthy text format. Research shows that human brain remembers 80% of...

8 Radical Changes In HR In 2015

by Gargi Banerjee | Apr 6, 2015 | Careers

(12 votes, average: 4.83 out of 5)

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With improved global economy, the competition to pool the best talents is ever-increasing. As we are heading towards the year end, companies retune their financial plans and strategies. HR professionals cannot afford to get bogged down by regular HR issues. A competent HR and...