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Insights & Innovations
Dive into our blog for the latest trends, expert opinions, and industry insights driving the future of technology and business.
Google Earthquake Alert System: Empowering India’s Resilience
Introduction In a significant stride towards ensuring public safety, Google recently introduced its Earthquake Alert System app for...
How Scammers Use AI & Deep Fake and How You Can Protect Yourself
AI and Deep Fake Artificial intelligence (AI) is rapidly advancing, and one of its most concerning applications is the creation of deep...
Can AIs like ChatGPT be used to commit Identity Fraud?
While ChatGPT by itself is not capable of committing identity fraud, it can be used to create fictitious data or documents that may be...
Decentralized AI: What is it? The Interaction between AI and Blockchain
In recent years, there has been an explosion of interest in two revolutionary technologies: artificial intelligence (AI) and blockchain....
How to group Keywords for PPC?
Keyword Grouping for paid search is a crucial activity for your PPC campaign. This step is important because the keywords decide what kind...
Have you been neglecting these Technical SEO and content marketing tips?
Sometime back, I discussed the most common mistakes of Content Marketing. Today I’ll shift gears to technical SEO checklist majorly, since...
Basics of PPC Advertising on AdWords Part II
We learnt about the Basics of PPC Part I which is written for the benefit of beginners at Google Ads and paid search marketing. This paper...
Basics of PPC Advertising on AdWords Part I
PPC is a subject that is very relevant (and confusing) to beginners in SEOs and webmasters who are responsible for their own online...
Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO
What does the 'Accelerated Mobile Pages' tab on Webmaster track? Accelerated Mobile Pages or AMP is a Google project launched in Oct 2015...
Guide to effective keyword research for content marketing!
Many digital marketers post Hummingbird and the subsequent updates started overlooking the opportunity of keyword research in content...
14 Content Marketing mistakes that even Pros commit
One of the primary drivers to convert targeted audiences into consumers, content marketing ‘rules the roost’! It is not just controlling...
Inbound Marketing – How to use Inbound Marketing for SEO?
One of the nightmares of an entrepreneur is to have phone calls or emails from his company's marketing team to potential leads be treated...