Case Studies
Starfire Direct
Starfire Direct is a preferred source for all things fire! The website showcases and sells a large selection of fireplaces, fire pits, patio furniture, gas logs, and more. Arguably America’s largest website for fireplaces.
Challenges when we started off
The design of the website was plain. On a first glance, it was unattractive, uninviting and repulsive.
The original eCommerce website was built using a custom PHP framework, hence no standardization of code.
Since it was built using a custom PHP framework, the database was unstructured.
It was not optimized for search engines.
Site navigation was poor and did not offer benefit of ease to the user. Moreover migration from a custom unstructured database to a Magento database was a challenge.
Solutions we offered
To ensure standardization, we proposed migration to Magento.
Entire database was first normalized and then mapped to Magento tables ensuring no data loss.
We offered a much more intuitive and user-friendly theme.
Built and customized numerous Magento modules to meet all requirements of the website.
An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines. Ensuring all pages, items adhered to schema.org
Outcome
starfiredirect.com saw a marked improvement in visitor footfall, and sales. And the site has been indicating an upward rise since.
The visitors’ reviews have increased indicating a more engaging visitor profile who finds the easy-to-navigate user interface beneficial.
Since the new site was built in Magento, it is far easier now to manage and operate it.
