Case Study
Revolutionizing Business Listings: The Yellow Pages Directory Transformation
Yellow Pages, the world’s largest online business directory, faced the challenge of modernizing its platform to accommodate the increasing demand for seamless user experience, scalable infrastructure, and enhanced search functionalities. With outdated systems and performance bottlenecks, Yellow Pages needed to revamp its directory to ensure faster, more intuitive navigation and boost visibility for businesses in a highly competitive digital landscape.
Yellow Pages Directory
We helped the company take its first step towards digitizing its data and making it easier for consumers to find businesses online.
- Industry: Online Directory
- Services: Digital Directory and Online Advertising
- Service Availed: Modernize Legacy Systems
Yellow Pages Directory Inc. is a comprehensive digital directory and online advertising platform that supports the green movement by helping consumers opt-out of printed yellow pages. It offers business listings, email marketing, social media promotion, and a data feed portal to ensure accurate information across the web. The platform provides various services to help businesses grow, including low-rate working capital and discounted merchant services. Yellow Pages Directory Inc. aims to be a one-stop-shop for effective online advertising and business marketing, offering personalized business consulting and search engine visibility tools.
Our Process
We started working on the project with a Market Understanding, Competitive Analysis and Requirement Analysis, where our cross-functional team dedicated 10 days to comprehending the client's vision and identifying the key features that would bring this vision to life.
Insights gained from the design sprint allowed us to develop a product that integrated the entire business onboarding process. To enhance the search experience, we implemented location identification to make the search location-specific.
Conceptulization
- a. Market understanding
- b. Competitive Analysis
- c. Requirement Analysis
Design
- a. User flow
- b. Journey Mapping
- c. Wireframing
Development
- a. Web Application
- b. Mobile Responsiveness
- c. User Testing
Deployment
- a. Web Application was released
- b. Post-launch Maintenance
The Results
Over 27 million businesses in the USA are now listed on the Yellow Pages Directory.
Additional features/ benefits developed:
- a. Users can list their business and be found in a matter of seconds.
- b. Paid options to grow your business using specialized features for members.
- c. Browse business by States.