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Google Algorithm Change: Panda update 2012 from a layman’s point of view

by Gargi Banerjee | Jul 12, 2012 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

You may be aware that the World’s premier search engine goes for a regular update of its search engine algorithm. This change is necessary to update the process of search for a particular keyword and related websites. Google’s aim is to degrade inferior quality sites and promote sites of higher quality which have higher relevance and significance to the searched keywords. In terms of Search Engine Optimization, Google has almost gone for a sea change. The option of submitting links to a large number of websites to promote the presence of a webpage, irrespective of the content, is a matter of the past now. Mindless link building, creating tags, and blogs full of mindless keywords to promote the page ranks are getting dishonored now. It has led to the diminished importance of the stereotype rules of increasing a Page Rank. Differences of Panda over Older Algorithms What is Google Panda? Well, it is no new tool, software or application launched by Google. It is simply the name given to the all new algorithm adopted by Google to bring a change to the age-old norm of link building for search engine optimization. Just when companies and organizations were going mad about employing resources to increase the page ranks of their websites to remain in the race and continue to top the charts when searched with their pre-decided set of keywords, Google announced the launch of the new algorithm that changed how the master of search engine would grade a website or a web page. Google, having the monopoly in the search engine fraternity continues to enjoy the privilege of calling...

Social Media Marketing: Tradeoff between Face book and Google+

by Gargi Banerjee | Jun 25, 2012 | Search Engine Optimization

(5 votes, average: 4.80 out of 5)

At an age where Google is ruling the world of internet, it is interesting to see that FB has become the single most popular social media networking site, over Google’s Orkut. However, with the advent of Google+ — Google’s new social media site, it is an attempt to show how Google still dictates the market. With Google’s new site, and the introduction of some of the latest features, it sure has created lot of noise in the virtual world, with millions subscribing to it daily. To understand the deeper implication, it also helps them remain attached to the brand and thereby remain connected to the vast network of Google community, now with a single sign in. There was an age when came several social community sites like Tweeter, LinkedIn, etc. However, even with a substantial amount of subscribers, they fail to be a part of the race, with Facebook going the closest to the pioneer – Google. The most remarkable thing about Google is that it has attained such a stage where it sets the mark. It decides what should work and what should not. Google’s indexes are considered worldwide, and all SEO are aimed at multiplying their presence in order to be indexed by Google. The future lies with Google, because it has multiple advantages. Google has the maximum number of subscribers in its email account, Picasa web albums, and search engine. Now they are all brought together with a single sing-in. Facebook remains highly popular, and may continue to remain so, Google has united all its subscribers and therefore will rule the web world by combining the...

New Google Algorithm may impact your website rankings

by Gargi Banerjee | May 22, 2012 | Search Engine Optimization

(5 votes, average: 5.00 out of 5)

Wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of Google update named “Penguin” & Panda Series (3.6) update! Each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google rules out a ‘major’ algorithmic update that affects search results in significant ways. In short: Old Link Building strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing prerequisites. If you thought your website could get away with the below, your rankings will suffer. Links from pages having no content Poor quality links from irrelevant sites Links from sites crammed with advertisements Same content for multiple submissions Absence of Social Media Optimization (SMO) in the overall SEO plan Content farming with low value articles and blogs for Google/users No site moderation At iAdroit, we keep a track of all these unpredictable Google updates for you and cannot just explain but also tackle these changes before they start to hit your rankings and organic website traffic. Our Link Building strategies are attuned to the latest Google Panda 3.6 update and include: Incorporating links only from sites that have good quality content, good traffic and social sharing More relevant and thematic linking with high-quality content and sites Steering clear of deceptive, ad-heavy sites Using unique and top quality, content, every single time Incorporating SMO as the best way to genmosaic123erate traffic Focusing on local search that helps local business listings Don’t Let the Panda Devour Your Rankings! Come to Us! Contact us...

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Google Algorithm Change: Panda update 2012 from a layman’s point of view

Social Media Marketing: Tradeoff between Face book and Google+

New Google Algorithm may impact your website rankings

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