Guide to effective keyword research for content marketing!

Guide to effective keyword research for content marketing!

by | Apr 21, 2016 | Search Engine Optimization

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Many digital marketers post Hummingbird and the subsequent updates started overlooking the opportunity of keyword research in content marketing since 2011. Considering it to be obsolete, many companies incurred heavy losses in terms of organic search. Integrating right keywords into content and landing page can provide greater prospects and possibilities for your business rendering higher sales. So are we going to do the research the way we used to in 2013 and before? Of course not! Time has changed, and so has your audience, where and the way they search. So to keep your business relevant and accessible to your audience, one needs to start with a fresh approach to keyword research for content marketing in 2016. All successful digital marketers have keen eye on effective keywords, the words which work and which don’t. In semantic world smart marketers are more aware of words and phrases used often by different age groups, regions and demographics keeping in mind that people speak differently and search in a different manner. Apart from PPC and SEO, marketers are also using keyword search to find out profitable content topics and phrases to effectively carry out their Inbound Marketing which can open the floodgates for qualified and earned traffic.  Below are ways how to do keyword research for content marketing in 2016. Before going ahead let’s take a quick look at different (broad) types of searches or queries on the internet: Informational queries: In these queries users try to find potential answer to a particular question which normally starts with how to, which is the, what are the and so on. Inbound marketing strategy...
14 Content Marketing mistakes that even Pros commit

14 Content Marketing mistakes that even Pros commit

by | Apr 15, 2016 | Search Engine Optimization

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One of the primary drivers to convert targeted audiences into consumers, content marketing ‘rules the roost’! It is not just controlling the organic search, it involves reaching the right audience with right channels and tools. This is the reason why digital marketers consider content to be the ‘king’. Effective content marketing plays a dominant role in small business marketing. High quality content is loved by Google and allows a website to rank high on search results. The crazy amount of content available out there on the world wide web is testimony to the fact! As per a recent study of TrackMaven, a digital marketing company, 76% of B2B marketers and 77% of B2C marketers are in the process of generating more content in 2016 than last year. This is why content marketing by individual webmasters is becoming a tough job day by day, with steep competition from professional content marketers, giving rise to a desperate need for better content strategy for an effective online business marketing! Anyone can take part in content marketing (and they do) but the success lies in doing it right! Avoid the common content marketing mistakes to ensure your content strategy brings the desired result in your overall online marketing campaign. Below are the most common mistakes in content marketing that should be avoided to prevent ruining your business and marketing efforts: Not understand the audience. Before creating content, consider who you are creating it for, your target audience. This groundwork of knowing your audience, their interest, what they want to know etc. should be the stepping stone to small business online marketing strategy. Your...
Inbound Marketing – How to use Inbound Marketing for SEO?

Inbound Marketing – How to use Inbound Marketing for SEO?

by | Apr 6, 2016 | Search Engine Optimization

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One of the nightmares of an entrepreneur is to have phone calls or emails from his company’s marketing team to potential leads be treated as intrusion, and turned down, worse dreaded! As much as we get used to it, the aggressive outbound marketing campaigns by SEOs are becoming more spammy in nature as your potential customers see it (and begin to resent it). The rising use of spam folders, plugins to control spammy emails/comments and ad blockers are a natural outcome to filter out the noise. As such, marketing your products and services more effectively to your audience needs thought and a strategy that is more welcome to your audience, something that is less intrusive. Trying to sell too early or too frequently in a marketing pitch can spoil the enthusiasm of a user starting to get interested in what you have to say. Its time you offered a value add to your potential customer for free, without asking for anything in return. If they see the value, they will respond positively to your call to action. Inbound Marketing is the new SEO strategy ahead in 2016, an effective plan that is more considerate of a customer’s time and patience. The second best outcome of a sale is attention and engagement, which an effective inbound marketing campaign has the potential to guarantee. Best Ways of Inbound Marketing As the name suggests, inbound marketing is a marketing strategy that invites and earns your audience’s attention to your website instead of marketing associates reaching out to customers proactively through calls, emails or personal visits. Hence it requires tools or content that...
Where Does Link Building stand in SEO 2016

Where Does Link Building stand in SEO 2016

by | Apr 5, 2016 | Search Engine Optimization

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As Nicholas Chimonas published his 2016 State of Link Building Survey via Moz, I have here cut down the 18 minute read (for the sake of SEOs wanting to save time) to less than a 3 minute read, so you can pretty well extract the jist of what Nicholas so well put down in his rather lengthy but informative piece. Clearly Link Building has been written on and off for months now, and still it remains one of the most engaging activities of SEOs wanting to optimize websites and webpages of clients or for self promotion. The survey shows some not-so-surprising facts about the current state of Link building in 2016. As he clearly states, the 2016 Link Building survey questions are slightly different than its previous years to reflect the evolution of link building into a more “legitimate and integrated” channel of online marketing. Below are the data extracted from the very SEO survey on Link Building Moz conducted earlier this year. (The questions did not necessarily appear in order.) The above questions are for profiling the participants who take part in the survey. The questions below are a direct overview of SEOs opinions and actual link building practice insights. The above two survey responses clearly state that for link building through content marketing remains one of the most popularly used (and sometimes abused) mode of spreading links. Talking about SEO tools that are most widely used for digital marketing, the list below is a clear indicator of the powerful tools SEOs rely on to manage their SEO campaigns effectively. Google Analytics clearly tops the chart as the...
Top 10 social media campaigns that went viral this year!

Top 10 social media campaigns that went viral this year!

by | Dec 21, 2015 | Social Media

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As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but many companies with just a single viral campaign have gained remarkable success in creating brand awareness and engaging people with the brand! A clever social marketing campaign improves audiences’ insight and boosts brand visibility by hitting the right spot. Let us take a look at 10 top-notch social media marketing campaigns on different social platforms that went viral this year, and what made them click. Last selfie campaign on Snapchat: Winner of 2015 Webby awards, this intelligent viral campaign of World Wildlife Fund brought to the forefront the risk of the endangered animal population to the world and got immense sympathy from animal lovers globally. As per Ittisa, a digital media agency, ‘the whole idea behind WWF using Snapchat was to emphasize the fact that endangered species are disappearing around the world just as selfies disappear from Snapchat in 10 seconds’’. Beautifully correlating the disappearance of selfies in Snapchat every 10 seconds with fading of endangered species created attention, engaged audience emotionally, excellently utilized creativity with a strong message for WWF. Result, the company managed the month’s donation in just three days of launching the campaign.   Groupons Banana Bunker Campaign on Facebook: Groupon made a spectacular campaign on Facebook in March this year while promoting a unique product called Banana Bunker. It’s one of the best online advertising campaigns for Groupon which took the...
The first indicator of an engaging Blog post

The first indicator of an engaging Blog post

by | Nov 17, 2015 | Search Engine Optimization

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Generating quality content needs skill, research and time. And there are countless informative and high quality articles submitted on the internet every hour that are not read as much as they should. Often, they are lost under the mountain for fresh content that pile on them. Established writers have repeatedly highlighted the criticality of a hard-hitting and compelling title that can generate the initial interest in your Blog post. Whether you retain the visitor to read your piece till the end depends on the merit of your content, and is a different question. Creating engaging articles on trending topics on a regular basis can be challenging. The entire creative chain starting from the quality of information you share, accuracy of data, the layout of presentation and its visual appeal involves great effort. And yet, often your readers do not go so far as to appreciate your efforts because they don’t find the title tempting enough. Perhaps it is time we gave more importance to the title as the first indicator of an engaging Blog post. Have you ever thought of this fact that why some writers tickle your imagination while others fail to create a lasting impression? The credit goes to the writing prowess of a prolific writer. In a noisy world, a nicely composed article might not be enough to attract readers, be it a newsletter feature, blog entry, a press release or a chapter of a book. Among the several tricks to invite and engage a reader, a catchy headline plays a key role. 8 out of 10 readers get attracted to news title before they actually...

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