Search Engine Optimization | BANTECH

How to pull up your website’s conversion rate?

by Gargi Banerjee | Aug 11, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

Worried about the conversion rate of your website? Are they steadily sliding down? Here’s some help. Read on. We are often asked by clueless webmasters about what could possibly bring their conversions up. By the time they get to a professional agency, most have tried all they could to revive their website’s conversion rates, but to no avail. Generally speaking, a conversion rate anywhere between 4 to 5.31% is considered good. Having said that, we should consider two things quite seriously- a) the main objective of your webpage and b) what your customers are looking for. Your first undertaking should be to remove confusion and perk up the performance of your webpage – to deliver your most important service without the slightest distraction. The seven points laid down below should help you sort out the issues: Keep it simple. Before you tag this point as clichéd, understand that this is key to a positive customer experience. Do not make your visitors hunt for information – make it readily available. A glance at your website and within seconds a visitor should know what you do and what you can offer. Confusion leads to a poor and frustrating visitor experience. If you have a shopping/ecommerce site, provide a thorough guide and use plug-ins efficiently; right from the front page to the buy now button. Your visitors should be able to freely glide in your website and get a hold of the product they are looking for without much hassle. Your intention should be to keep your webpage clutter free. Segment your traffic. This particular attempt might work as a big surprise...

How is SEO different from PR?

by Gargi Banerjee | Jul 28, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

In today’s landscape, we have more than 3 billion internet users all across the globe. With this greater-than-ever online activity, marketers –irrespective of the strategies they are following, are looking for a more comprehensive and holistic approach to meet their overall business objectives. Way back, SEO and Public Relations were considered two separate domains with downright contrasting marketing features. Few years ago, if someone wanted to promote his website, all he had to do was to place a cluster of links in various blog comments and get ample links in return and a high Google rank for his webpage. Fortunately, we have moved on. Google has become 40 times more demanding and penalty centric when it comes to black hat SEO techniques. Adopting short cuts to inflate ranks such as keyword stuffing, duplicate or poor quality content or mindless link building are instantly identified and penalized. And as far as today’s marketing is concerned, the traditional and the revolutionary ways have merged into one comprehensive approach with SEO on one hand and PR on the other, each complementing the other. But how do these two distinct domains – PR and SEO relate to each other? With time, Google came to emphasize more on quality and relevance over quantity as a metric to evaluate web pages. The essential online optimization processes on search engines like Google, Bing and Yahoo depend on one bottom line – value addition to the end user. High quality engaging content and links to relevant and informative resources related to the subject are considered examples of this category. Incoming links from authoritative relevant networks are a...

Ways to use Google Analytics to empower your marketing efforts

by Gargi Banerjee | Jul 15, 2015 | Search Engine Optimization

(3 votes, average: 3.67 out of 5)

Google Analytics is by far the finest, most powerful and widely used web analytics tool for understanding user behavior of a website. In today’s context, it’s imperative for any business to have a comprehensive online marketing plan to attract potential organic search traffic to their web pages. Be it online or local, researches have shown that almost 100 percent of the purchases are dependent on internet research. Internet marketing agencies employ strategies like content marketing, SEO tags and descriptions, email marketing, affiliate marketing, social media marketing etc. to boost their website traffic and visibility. Here Google Analytics rightly comes in to provide you with the exact precision of your internet marketing strategies. Why is Google Analytics important? You get a wealth of information from Google analytics. It gives a clear picture of the strategies which are working in your favor and which are not. Some of the best features are: the top landing pages, exit pages, most popular content pieces, and how much traffic each source or channel is generating for your website. Google analytics allows a webmaster or site owner to track several key factors like user behavior and demographics data, user details, technology, mobile traffic, Ad words integration, social media reports, in-page tracking etc. So a webmaster has access to accurate statistics regarding the performance of his site at the click of a button. And the best part is, it’s free! Let us take a look how your business benefits from the use of the Google Analytics The first thing web marketing companies should concentrate on is to identify the metrics which are crucial for their website....

Does Branding affect Google ranking?

by Gargi Banerjee | Jun 22, 2015 | Search Engine Optimization

(1 votes, average: 5.00 out of 5)

Does Google prefer brands? Has branding lately become one of the search engine ranking factors for Google? Is there a relationship between branding and ranking? In today’s discussion, let’s take a look at few of these critical questions that bothers marketers and SEO professionals. To understand this, it is critical to have a clear understanding of what a brand is. As per American Marketing Association, a brand is a ‘’name, term, design, symbol, or any other feature that identifies one seller’s good(s) or service(s) as distinct from those of other sellers’’. Therefore, a brand is a seller that stands out and appears distinctive from his competitors. A brand is often characterized by a trademark logo or a graphic representation. The following factors have often been found to work as brand signals to search engines (influencing site ranking): When people search for your company’s website on Google by its name, it’s quite likely for the search engine to consider it as a prominent brand signal. An established brand will always have its dedicated social media business pages. The most popular platforms for businesses to interact and network with target audience are Google Plus, Facebook, Twitter and LinkedIn. Big brands are talked about on Google news sites. Established names have regular Google news feed. Non-hyperlinked brand mentions are considered as key brand signal for any established business. RSS subscription plays an important role denominating you as a brand to Google. Most organizations aiming to build an online presence and working on enhancing their brand reputation focus on these above factors. So is it really true that Google prefers brands for website...

How to Track Referral Traffic, and Increase it

by Gargi Banerjee | May 19, 2015 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

Obtaining website referral traffic is not easy. But if it’s acquired, it can prove to be a silver bullet for any website, enhancing its readership and sales right away! When we get website traffic from links, instead of direct visits from search engines and direct traffic (meaning visitors typing the URL on the address bar), we call them referral traffic. In other words, they refer to all traffic which is referred by another website and not by search engines. To be precise, traffic from forums, blogs, social networks, directories etc. fall under the category of referral traffic. It is a kind of a recommendation from one website to another; an external source redirecting visitors to your web page. By external source, we mean content with a link back to your site which is posted on another website, links of your webpage on social media like Facebook, LinkedIn or Twitter, and even links to your webpage posted by a user while referencing one of your posts/service offering. Pay per click ads are also considered as part of referral traffic. An increase in referral traffic directly improves the page views and active sessions of a web page or blog. Organic search brings in qualified leads to a web page. Therefore, every effort should be made to build a search engine friendly website, one that search engine bots are able to crawl effortlessly. However, referral traffic is another primary source of targeted and qualified traffic to your website because they are referred by relevant websites, related content and similar forums. Referral traffic boosts the trust flow of your website. The higher the...

Your Smart Mobile Marketing Strategy for 2015

by Gargi Banerjee | Apr 28, 2015 | Search Engine Optimization

(4 votes, average: 5.00 out of 5)

This is the first time in history that digital marketers can reach their consumers 24/7 regardless of location, time of day or their occupation. Everyone carries a Smartphone or a tablet. Mobile devices are no more meant to call; they are used for net surfing, emailing, business communication, social networking, research, shopping, reviews and feedback sharing, photography, and what not! With such a potent device accompanying the potential consumer, it only makes sense for marketers to be on their toes to serve their customers round the clock. In such a robust marketplace, a comprehensive mobile marketing strategy is imperative for any business to succeed. If you are yet to create an inclusive mobile SEO strategy for your business, pull up your socks as mobile is going to play a major role in your success in 2015 and onwards. Approximately there are 163.9 million smart phone users in the United States alone. As per the latest analysis by Ericsson, about 35 percent of the iPhone and Android owners extensively use apps in the US. The figure should reiterate the urgency to re-examine your marketing strategy for mobile. Below you will find a few points outlined to create a winning mobile marketing plan: Become responsive and mobile first: Considering the amount of internet traffic pouring in from mobile devices off late, any marketing plan that does not take into account the mobile traffic or visits from the mobile users are outdated and need to be revisited. Top search engines like Google recommend responsive webdesign as a determining factor to optimize a website online. Check with your marketing partner and ask questions...

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How to pull up your website’s conversion rate?

How is SEO different from PR?

Ways to use Google Analytics to empower your marketing efforts

Does Branding affect Google ranking?

How to Track Referral Traffic, and Increase it

Your Smart Mobile Marketing Strategy for 2015

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