Search Engine Optimization | BANTECH

Visual Content Strategy – Move beyond Content Marketing in 2015

by Gargi Banerjee | Apr 16, 2015 | Search Engine Optimization

(13 votes, average: 4.92 out of 5)

Visual Content, quite an oft used term in online media, is one of the strongest weapons for content strategy in 2015. On an average, consumers find images more grasping than content in a lengthy text format. Research shows that human brain remembers 80% of what is seen in contrast to 20% of what is read because human brain processes an image or a visual 60,000x faster to text. Hence with visual content you get to make your audience and visitors more engaged with higher chances of conversion. Content marketing is at its peak, and there is no sign of slowing down. As per Forrester Research, annually content is speeding up at a rate of 200 percent. Every industry is turning to content to allure consumers, which has naturally led to the evolution in content marketing strategy to keep up with the demand for more sophisticated and advanced content. While ‘original and fresh articles’ could suffice the need for ‘quality content’ a year ago, the web has become overcrowded with such content, and now we need to innovate to stand out. Which explains the necessity for visual content. HubSpot recently created an infographic that shows more than 2,460,000 pieces of content are shared in Facebook every minute, 3,472 images pinned, 277,000 tweets shared, and 347,222 photos shared on WhatsApp and videos in YouTube. So let’s take a more comprehensive look into content share worthy content and the survival routes to stay ahead of competition. The January report of Citrix shows that almost two-third of the posts and updates on social media comprise of visually appealing content. Pew Research Center’s recent...

The key challenges in SEO 2015

by Gargi Banerjee | Apr 2, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

SEO has come a long way since its inception. Search Engine Optimization is an ever evolving science. To stay at the top of Google search demands deep understanding and in-depth knowledge of SEO guidelines and practices. Remaining aware of the changes and implementing those changes with dexterity is one of the key factors to stay high in Google search. Providing engaging and original content still remains an impervious principle for SEO and it will continue to be so. Keyword stuffing, track the ranking, link schemes, more link high ranking and other SEO tactics which have reigned so far are no longer considered the best SEO practices. Constant alterations in Google algorithm and incorporating the latest features in social platforms keep the digital marketers on their toe. In 2015, earning natural backlinks can be a tough challenge for most of the internet marketers. Gaining natural backlinks have been an important not so discussed SEO strategy so far. A readable, creative and sharable content is a significant technique to earn natural backlinks for a blog or a website. Let’s dig into the matter a bit more extensively. The more you create link bait content the better you get backlinks for your blog. The how to types, breaking news types, infographics, viral videos, event coverage types, list types, newsworthy topics, case studies etc are some of the crucial link baiting possibilities to explore in terms of blogging. I have already outlined few important strategies to gain natural back links in my earlier post ‘’ A content strategy to acquire natural backlinks’’. Connecting with the leading bloggers, focusing on social media and reaching...

Make your website mobile compatible before 21st April 2015

by Gargi Banerjee | Mar 24, 2015 | Search Engine Optimization

(12 votes, average: 4.58 out of 5)

With the latest Google announcement, you cannot possibly push back the priority on having a mobile friendly website any longer. Unlike its earlier updates, Google’s recent update in search algorithm has been declared well in advance. To keep up with the recent influx in mobile search, it is but obvious that search engine algorithms are at par with the demands and usage pattern of its users. Therefore from April 21st, mobile compatibility would serve as a major ranking signal for any website on Google. And this change for sure will adversely affect the websites which are yet to be optimized for mobile view. Since we are aware of the importance of search visibility and SEO of a website, let’s take a look how this update will concern you and what you can do about it: As per the recent Google statistics, 50 percent of the internet searches originate from mobile devices. In fact, mobile search has beaten desktop-based digital media. Now this is significant! The figure further indicates that a mobile-friendly webpage is a necessity, not an extravagance anymore. The anticipated algorithm update from Google will impact the mobile search results. With this announcement, Google will supposedly reward mobile-friendly websites with improved search rankings. Conversely, if it’s not optimized for traffic coming from mobile devices, one can pretty much expect its negative impact on one’s mobile search rankings. This is because non-mobile-friendly websites will have to count only on desktop-based organic traffic. Have you ever tried to access a non-responsive website from any of your handheld devices? By all odds you might have left the site right away as...

An “About Us’’ page that invites high traffic for your website

by Gargi Banerjee | Mar 20, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

As per Google Analytics, the ‘About Us’ page on a website is one of the most oft visited pages, attracting high traffic. The page is a significant section of a website to tell your story in a nutshell. It contains critical information like a brief about the company, the business, and the USPs of the business that makes it different from its competitors. As such, it will not be a far cry to state that this page decides whether the visitor wants to browse further, or if the page has failed to create an impressive first impression on the visitor. That makes it incredibly important for webmasters to design and arm this page with information, data, features and content, interesting enough for a visitor to want to know more. A slight neglect to this page can result in huge losses in terms of visitor exiting from the page without browsing further. Crafting an excellent ‘about’ page that would hook visitors is not simple. Haphazard information on this vital section of a webpage that doesn’t sync together can cause sudden drop in call to action – such as declining a probable purchase, or not signing up for a newsletter, or simply a drop in page visits and visitor engagement. Inadequate care to this page can wreck havoc. Therefore, think about what do we need on an About Us page. We may start by answering simple questions. To begin with, who reads an ‘about’ page? Well they would not be regular users of your website. Your audience will be mostly first time visitors, referral traffic and visitors who desire to work...

Reputation Management: Tips to Maintain Your Company’s Online Image

by Gargi Banerjee | Feb 17, 2015 | Search Engine Optimization

(10 votes, average: 4.80 out of 5)

Online Reputation Management (ORM) deals in bettering a brand’s online disposition. This is achieved by highlighting the company’s achievements and milestones, and knocking out demeaning online content with affirmative information. The end-result of this practice helps in repairing the integrity of a brand and brings back customer faith and goodwill. The emphasis is on reducing negative search results related to the query. Google search result is the main target of reputation management. Let’s have a look at some of the common methods executed by the reputation management firms in eliminating the negative virtual image of a brand or an individual. Issuing/publishing optimistic, encouraging and original web content via social media profiles and websites of a brand or an individual to beat harmful search engine results. Publishing press releases to endorse the brand and nullify depressing search results. Remodeling search engine optimization via company white papers and customer appreciations to pull up the public image of a company. Talk about the brand/company in various reputed third party platforms. Multiple blogs by different sources to suppress negative search engine results. Spam bots and DoS (Denial-of-service) to interrupt or put off detrimental web content permanently. Astroturfing to masquerade the negative online image of a brand by creating undisclosed accounts and establishing positive imprint. Since now you’ve got a fair idea how reputation management works, let’s throw some light on how you can keep an eye on your company’s online reputation. A latest ZenDesk study revealed that 90% of customer purchases are based on positive online review. The perilous effect of online review stays ceaselessly and keeps on affecting the reputation of a...

Special Corporate Celebrations before New Year

by Gargi Banerjee | Dec 29, 2014 | Company, Search Engine Optimization

(8 votes, average: 4.63 out of 5)

Holiday parties are meant to be special and exciting! When we are talking about corporate parties and holidays, it has to be electric! Are you planning to induce some thrill to your company Christmas celebration this year? During this time of the year shortly after the Thanksgiving/Halloween, employees generally go on leave. So here are ways to engage and keep your staff committed during the festivities. The trick is to make the workplace fun-filled, exclusively for this part of the year. Official festive celebrations should be interesting, entertaining as well focus on attendance. Corporate holiday soiree is just a way to bring all the employees together, engage them in an enjoyable and fun-filled atmosphere, and enhance their attachment with the company. It should be a perfect way to do away with all the work related stress and allow the employees to have fun! Here are few ways to make a memorable office celebration this season. Office Party: One of the most popular ways of festive celebration at work, there are options galore to make it a memorable corporate event. Venue, budget and attendees are specifically important in office parties. You can organize the party in a posh condominium or simply in your office premises. Often companies hire party planners or the HR of the company organizes it. Both in-house parties as well as those arranged at popular city venues are popular. Office party themes are very appealing. Themes which instantly add thrill to the holiday mood are the white Christmas, masquerade ball, the chocolate factory, Christmas around the world, High School prom, to name a few. Costume parties are...

« Older Entries

Next Entries »