Search Engine Optimization | BANTECH

How has google changed after Hummingbird?

by Gargi Banerjee | Nov 28, 2013 | Search Engine Optimization

(3 votes, average: 5.00 out of 5)

Let’s start with a different question. How has search syntax changed since voice search became more popular? This has been answered by Matt Cutts in a video back in July this year. Rings a bell? Today, well actually, since the last couple of months, we all in the SEO world have been running pillar to post trying to figure out what actually happened with the Hummingbird launch, and what it leaves us to deal with? One fine morning in August, Google makes an announcement that over a month ago, they launched their search engine algorithm update. Mind you, this is not a version update like a Penguin 2.0; it is actually one of the biggest changes to their algorithm since 2001. And we are left wondering how something this substantial happened without the users and webmasters noticing a thing about the change! It is therefore crucial to understand and acknowledge that Hummingbird is a change in the Google search infrastructure, more than an algorithm change (that affects search results directly). With Hummingbird, Google has revised the parameters which are taken into consideration to process text, understand the significance of a web page’s content, and decipher the concept and purpose of its content. The previous versions like the Penguin and Panda were the actual algorithm ‘updates’. Once this is understood, it should help us look at its effects on webmasters. Let’s dig in. A quick thought that should set the expectations right – there is a reason Google chose the name over millions of other species – Hummingbird stands for speed, a small stature (read compact in our context!), precision...

Significance of Outbound links in SEO

by Gargi Banerjee | Nov 7, 2013 | Search Engine Optimization

(3 votes, average: 4.67 out of 5)

A lot has been discussed about back-links and their importance in determining the rank of a webpage from the SEO perspective. Indeed, back-links can add substantial value to your website. HOWEVER, not all back-links add value. In fact, poor backlinks can kill your Google reputation. It is necessary to check your back-links from time to time to see exactly who or which sites link to you. If there are broken links or poor quality sites linking to your site, you have to take steps to remove those links. One thing we clearly understand – Back-links obtained the natural way is out of our control. It is the process where external sites link back to you. This is essentially done without even seeking permission or after notifying to the webmaster. Therefore, one cannot control what kind of sites and what category of content your site is linked to. Although you may not control this activity, yes Google penalizes you if the originating site is (a) irrelevant or out of context, (b) Harmful or malicious, (c) Porn, and/or (d) broken link. Which explains why it is absolutely necessary to prioritize the activity of monitoring your backlinks. On the other hand, outbound link refers to the web pages we, the webmaster choose to link to. This is a deliberate and conscious attempt to establish a connection or a link to an external site. Now the question is, does it at all help in terms of SEO? This is a very popular topic of controversy. There are mainly two prominent schools of thoughts. Before getting judgmental about which is a better method, it...

Social media predictions for 2014 – What to expect?

by Gargi Banerjee | Oct 16, 2013 | Search Engine Optimization

(3 votes, average: 4.67 out of 5)

That Social media has immense power to connect you to millions has already been highlighted a billion times. What I feel needs focus on is, out of the ever growing number of social communities who engage online, and with the maximum population active on multiple platforms, the key is to figure out where you can allot your hours to make your social media marketing strategy work to its fullest potential. Again, it needs to be understood that social media demands that you socialize, it is an activity. It has got nothing to do with whether or not you personally like to reach out to people. Like any other job, this needs work, an honest effort, research and regular attention. There are two ways businesses use social media. Either, an established Brand uses the platform to further connect to its audience and build a positive and continuous rapport. Or a start up or locally restricted business aggressively uses the medium to reach out to its full potential by spreading the word. While the going is smoother for the first kind, I am going to throw some light on how the second group can make the optimum use of this incredible medium to grow exponentially over the next twelve months. While you have noticed this already – Images play a dominant role in today’s marketing tactics. It is only going to get bigger. Marketing has shifted from black and white text literature and a logo to a brighter and more visual act of arresting attention. And how does this piece of information reflect on social media? It directly impacts communities on...

Using guest blogging for search engine optimization

by Gargi Banerjee | Sep 9, 2013 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

You see two girls walking down the street that are wearing the exact same dress. One girl is beautiful looking while the other girl is average looking. Which one will you look at? The answer is obviously towards the beautiful girl. The same is the case with guest blogging. If a person constantly blogs average articles then there is every reason for his website to get a negative impact from Google. A person should understand that the articles that get posted in several blogs around the web world should have quality rather than quantity to have a positive impact on search engine optimization. What is guest blogging? Guest blogging has already stood up to the test of time and is considered one of the best strategies for Off-page SEO of various websites. This strategy has been of use by the SEO experts since long back, for the promotion of variety of products and websites. Guest blogging gained more and more importance since the arrival of Google Panda and Google Penguin for building genuine back links for a website. Guest blogging is actually the methodology through which a person posts several unique articles in different blogs owned by different people. This methodology creates a win-win situation for both the blog owner and the blog writer. The blog owner benefits because of the quality article posted in his blog while the blog writer benefits by gaining more traffic towards his own website. But the article should always be unique and definitely of quality otherwise it can be considered as a spam by Google and hence the website will get negatively impacted....

Online marketing strategies post Penguin 2.0

by Gargi Banerjee | Jul 25, 2013 | Search Engine Optimization

(5 votes, average: 5.00 out of 5)

Post the latest Penguin update, many webmasters I know have experienced sleepless nights owing to the loss of coveted positions on Google. Many have approached us seeking answers to ‘what may have possibly gone wrong’. The most common claims are – we follow white had methods of search engine optimization, we do not build random links, we have updated content, so on and so forth. Apparently, despite following the unwritten instructions preached by Google, webmasters are getting hit by Penguin updates and falling prey for unknown reasons. As a provider of premier SEO services, we keep a close watch on how things intricately change, and how the search engine is changing behavior with every new version of its algorithm. So today, I decided to share some key inputs regarding your online marketing strategy that could throw some lights on what you could do to improve your rankings or what could have possibly misled you! In fact, for beginners, you have an important take-away that could help you make your own site analysis. To begin with, there are certain obvious points we follow. A website has to be structurally correct. This bit is going to involve a bit of technical insight, but I will only touch on points that are basic and any webmaster can understand. We know what keywords are, and how important they are. What needs attention is choosing the right one. Often, we toil a great deal without producing desired results, because we are probably not working smart! I am sure most of us do this right, but when choosing the right keyword – think of the...

Answers to look for before starting an SEO initiative

by Gargi Banerjee | Jun 25, 2013 | Search Engine Optimization

(5 votes, average: 5.00 out of 5)

SEO is more than adding fresh content, and definitely far from link building. And the scene continues to evolve with time. Over the years, working on major SEO projects, it is safe to conclude that an SEO company is as involved in the success of your website as much as the hiring company itself, if not more. True, the SEO consultants do all the field work to pull a website up the ranks. But they need the right information to drive the initiative successfully and produce the outcome that they had set out to achieve. Without proper understanding of the company’s expectations, and setting tangible goals of a SEO strategy, one may never know what the SEO company is doing for months, and how much (or less) they have achieved. Therefore, it is necessary that you quantify your goals, set out milestones to achieve over a reasonable time scale, and set up measurable landmarks to achieve that will be pointers to the success of your SEO plan. Apart from satisfying clients, it also shows the SEO company’s credibility in reaching promised goals. In this regards, it will be immensely helpful to gather key information about the company whose website you are about to optimize. There are various aspects of a company that needs to be discussed to create the right branding and appropriate corporate image. Project goal What are the goals of the SEO project? Is there a strict deadline by which the goal is to be achieved? Quantify the outcome that will make this project a success. Are there any obstacles that may hinder the success of the...

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