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An Effective Online Marketing Strategy that CANNOT go wrong

by Gargi Banerjee | Nov 19, 2012 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

An effective SEO strategy, no matter how much explored, continues to be one of the most popular searches online. There have been many online marketing techniques that have been introduced, practiced, then at one point they have been abused, to the extent that those very techniques may now bring down your site’s rating drastically. With every new technique, has come a saturation point after which it has been replaced by something new, simpler and more effective, especially from the user’s point of view. And these SEO techniques have been pretty much dictated by the search engine giant Google, ruling the web world today. The following steps have been practiced and have been found to bring tangible results. These, one can safely claim, are steps that can’t go wrong. The only catch is — they have to be followed religiously without fail, to achieve the desired outcome – a drive that yields high quality web traffic relevant to the business. Here’s listing the tricks involved, in no particular order, to make an effective SEO plan. Back-links, particularly on premier search engines that dictate the web, are a great way to boost the appearance of your site on search engines. Here, you may effectively make use of popular information or data sites since search engines generally follow them. You may have noticed the domination of Wikipedia in Google search engine results, for example. Getting good back-links from similar sites which have high PR will certainly increase your rankings on Google and other such popular searches. Take the help of guest posting since guest blogging offers a number of benefits. It helps...

Latest SEO Techniques in the market 2012′ & what is “Bad Link building” practice

by Gargi Banerjee | Sep 4, 2012 | Search Engine Optimization

(3 votes, average: 5.00 out of 5)

Searching the internet is increasing at a lightning speed and a new advancement is being announced almost every month on the technology front. Instances like Google is bringing real time search and Bing results being displayed by Yahoo are to name a few. This trend is known as semantic markup. It is going to be seen increasingly in the future among both the user groups and also among the search engines giants. Use of semantic markup is a program which helps the machines to read and understand data. The use of Micro formats using semantic markup is another technique that, to a great extent, advances your search engine visibility. Put simply, they are a way to format, structure and interpret data from the HTML language. What it does is, it helps the search engines to interpret the kind of data you display on your website, and in turn display the same in relevant search results. This process can be implemented with the existing HTML codes that we use in our websites with our CSS model. A significant achievement has been achieved with the introduction of HTML5. Though this is yet to replace the earlier versions, and it is not even intended to happen; however, this latest version of HTML is an improvement which in particular helps the search engines with its multiple tags. As we know, search engines do not understand our language, they follow the HTML of the site to interpret the kind of content the site has, and which category it falls under. With the availability of more tags in HTML5, it only improves the visibility of...

Importance of Meta info for SEO

by Gargi Banerjee | Aug 21, 2012 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

Even before we begin the discussion of Meta info or Meta data to improve your page ranking on popular search engines, it is important to clarify that these alone can do nothing to increase a page ranking of a website. The most significant and the first step to take in this regard is to put in a lot of hard work to create a website for a purpose which is meant to help the visitors. It takes a combination of strategies to ensure that your website generates maximum page views. Nothing alone can guarantee your site to top the charts of search engines. An honest effort in terms of a clean web site designed and programming, with relevant and original content are the most important steps, without which, no matter what you do, the website will never be SEO friendly. Most search engines today value the title of the website and the content of the web pages, more than these tags. Therefore, the use of Meta data or Meta tags are add-ons to your marketing strategy, not a replacement of the basic requirements. Once the ground rules are followed, only then can the following tools be added and some other strategies implemented to improve the page ranking. What is a Meta Tag? A Meta tag is a code which is not visible on your website, but are hidden the source of the site. These tags are found the body of the HTML of the site. The Meta tags help to supply information about the HTML of the site, just like a book cover referring to what the book is...

Effective Blogging & Article Writing Tricks

by Gargi Banerjee | Aug 14, 2012 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

In a recent interview a potential scientific writing candidate was asked why he chose to write. He replied that he enjoyed it… and the money was also good. The response is resonant of a lot of them out there, who are passionate about what they do, and so, are good at it. If there is no interest in the subject then one cannot succeed in any job. Especially for any creative job, if you are not inclined towards that form of expression, then it is highly unlikely that you will succeed, nor will it produce the desired result. And if you have a knack for it, then you are bound to shine. Especially so in the case of professional or corporate writing. However, with professional article and blog writing, a little bit of strategy helps because these are data based information and have a purpose of directing the audiences to a certain direction. More often than not, there is an underlying intent of endorsing your selling authority towards the content. In this regard, blog sites score above article sites, since Blogs promote more of firsthand account of real life events and actual contents. These have more relevance then others, which have lees of personal contribution from the writer. This makes the reading a blog more interesting and popular among a lot of readers. Choose your words carefully A common question for most wannabe content writers and corporate writing professionals is that ‘how can I write popular articles?’ Or ‘how can my article draw maximum readers?’ There is no one answer to this question. Instead, there are quite a few...

Differences between good and bad link building techniques

by Gargi Banerjee | Jul 31, 2012 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

Link building is a process of augmenting your website to reach the higher level of optimization. The purpose of the links is to help the visitors of your website look at more relevant and informative content regarding the same subject and keyword. Links are also meant to increase the search engine results of your website by increasing the page rank. Finally, good links also enable your website to maintain a healthy reputation in the industry. Therefore, needless to say, link building is a part of any successful SEO Campaign. To start a successful Search Engine Optimization program, link building is an integral part. If the process of link building is done effectively, then this process itself helps your website attain a good ranking in leading search engines. It is nothing but a procedure of receiving quality links for increasing the popularity of your website by attracting relevant visitors to your site. Organic link building techniques are a part of successful link building techniques. While we talk about link building, it is crucial to know the difference between a good link and a bad link. And even before that, to understand that link building may not have only positive effects on your website. If incorrectly or inefficiently done, a poor link building technique can pull down the relevance of your website and bring it down in search results. Therefore, while we stress on link building, it is critical to keep in mind that the links we create should lead to pages that are relevant to the content of your website and in line with the industry or business audience your...

Importance of Fresh New Content for SEO

by Gargi Banerjee | Jul 18, 2012 | Search Engine Optimization

(4 votes, average: 4.50 out of 5)

With the change in the Google algorithm, there has been a shift from the conventional methods of Search Engine Optimization. Google being the undisputed leader in the virtual world, especially with its monopolized search engine market, has brought about a change in the way it used to rate a website, which in turn decided its position on the search pages. For a considerable amount of time, website owners around the world focused on certain set parameters to increase the page rank of a web page. With time, and continued abuse of those parameters, pages even with poor content and low relevance appeared on top, over the more relevant websites, solely on the basis of the tried and tested methods like link building. All the so called ‘Search Engine Professionals’ did was continue to build links to innumerable website which would redirect the visitor to the concerned site. In addition, a handful of keywords would be optimized, irrespective of their relevance in the context of the website subject and content. These measures gave rise to more number of irrelevant websites with inflated page ranks with was a result of a constant abuse of the SEO tricks. This led Google to change its algorithm, which in other words, refers to the set of rules, based on which Google ranks web pages. Among a host of such new methods on which Google has stressed to increase a page’s ranking and relevance, major focus is given on fresh and relevant content of a webpage. This has manifold effect. While, it would ensure that websites which have so far depended on a bunch of...

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An Effective Online Marketing Strategy that CANNOT go wrong

Latest SEO Techniques in the market 2012′ & what is “Bad Link building” practice

Importance of Meta info for SEO

Effective Blogging & Article Writing Tricks

Differences between good and bad link building techniques

Importance of Fresh New Content for SEO

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