Social Media | BANTECH

Top 10 social media campaigns that went viral this year!

by Gargi Banerjee | Dec 21, 2015 | Social Media

(2 votes, average: 5.00 out of 5)

As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but many companies with just a single viral campaign have gained remarkable success in creating brand awareness and engaging people with the brand! A clever social marketing campaign improves audiences’ insight and boosts brand visibility by hitting the right spot. Let us take a look at 10 top-notch social media marketing campaigns on different social platforms that went viral this year, and what made them click. Last selfie campaign on Snapchat: Winner of 2015 Webby awards, this intelligent viral campaign of World Wildlife Fund brought to the forefront the risk of the endangered animal population to the world and got immense sympathy from animal lovers globally. As per Ittisa, a digital media agency, ‘the whole idea behind WWF using Snapchat was to emphasize the fact that endangered species are disappearing around the world just as selfies disappear from Snapchat in 10 seconds’’. Beautifully correlating the disappearance of selfies in Snapchat every 10 seconds with fading of endangered species created attention, engaged audience emotionally, excellently utilized creativity with a strong message for WWF. Result, the company managed the month’s donation in just three days of launching the campaign. Groupons Banana Bunker Campaign on Facebook: Groupon made a spectacular campaign on Facebook in March this year while promoting a unique product called Banana Bunker. It’s one of the best online advertising campaigns for Groupon which took the...

Top 10 social media campaigns that went viral this year!

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