by Gargi Banerjee | Sep 11, 2012 | Website Development
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Wondering what is website maintenance, and why do you need it? Imagine this. Your website has multiple links that direct to different sites and data. You had built the links along with your website six months or a year ago. Today, an old client or a visitor chances upon your website. While browsing, he clicks on a link which is supposedly a link to an important content, which is outdated or changed, or is a broken link because it was not updated. The next impression of the visitor towards your website will be that of a poorly maintained site which fails to update itself with current data. It could have a deeper implication on the visitor – that you are no more involved in the technological progress, and have failed to keep your services in line with the current market advancements. This could cost you heavily and you may not even be aware of it. Website maintenance is critical to the smooth running of your business, since the website is your virtual interface, and it represents what you are and what you have to offer to your customer. Anything that you do or offer, which fails to transpire through your site, is worthless, since your customers do not get to know about it and ultimately have no positive impact on your business. Therefore, it is important to keep your site active, live, and working, through constant updates, continuous monitoring of links and features, and blog updates to keep yourself visible to your clients in a positive way. Internet offers cost effective promotion of your business. Over the years internet...
by Gargi Banerjee | Jun 26, 2012 | Website Development
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We are already aware of the term, ‘outsourcing’ which helped the process of industrialization to move into new geographies. This was primarily practiced by large Corporations to minimize labor cost and to maximize profit. Some of the most positive benefits of outsourcing are the availability of cheap labor that are equally qualified to carry out the job, maintaining the standard of quality set by the originating country. The services are at par, and clients are happy with the overall impact of this business decision on their annual revenue. What has kept this concept of outsourcing going is that the clients continue to reap the benefits in terms of enjoying a major portion of the profit. This is primarily due to friendlier investment policies. With the changing times, large multinationals involved in the service sector felt the need of outsourcing. With the professionals charging the whole hog, corporations are increasingly looking towards the developing world for rich talent. And with increasing number of clients looking to outsource their services – mostly the unskilled to semi-skilled portion of the job force, even smaller companies stand a chance to bag the projects and earn big bucks. While this has resulted in the customers becoming quite successful in getting hold of finer talents with a relatively lesser cost, even the outsourcing companies are able to enter the entrepreneurial field. With increasing number of companies in the developed countries across the globe looking for an outsourcing partner, especially in the IT sector, it is important to choose the right partner for the business to flourish or it could affect the business in a major...
by Gargi Banerjee | Jun 20, 2012 | Website Development
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With the increasing use of computers, networking is also not far behind. Among the premier internet companies, Google holds the top spot because of its popularity. Very few people are aware of the fact that Google has launched “Google Sites” which lets you build and host a website for free. You can start here: http://sites.google.com Some of the inherent advantages of Hosting and building Google sites are Single page creation No requirement of HTML Make it as per your requirement Get it started with templates Embed rich content The aim of the Google sites is for helping someone in creating a team-oriented site. This can be simultaneously used by a number of people with a collaborative approach of sharing files. Though it offers a lot of advantages but still has a number limitations, like Limited amount of storage space of about 100 MB 25 GB of storage space is kept for Google Application users There is limited use of HTML coding Very limited number of e-store capabilities Facility of displaying a custom domain Google.com is the most visited site and this helps it to earn a large number of revenue through advertisement. With the increasing number of visitors, business of all types should naturally focus on Google. This will help to make their website familiar among a growing number of first time visitors. With the increasing number of acquisitions, Google has indirectly helped its user in getting a number of products along with its added benefits. The services of most of these products can be used at free of cost. If your website is really good in terms of...